A Day in the Life: Anna, Senior Account Executive
Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear
June 26, 2014
Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look. http://youtu.be/bxF2YXR92n0 The Milk Processor Education Program is moving away from the “Got Milk”
We’re thrilled to announce our latest website launch for Dream House Studios. The owners of Dream House Studios recently expanded their Interior Design business to include a retail shop and
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with?
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were bad (it was all lack
If you haven’t read Al Ries’s article on Ad Age this week, go do it now. The subject matter is a simple concept that many brands choose to ignore. You
Don’t worry; it’s not your sales that have to be ugly, it’s your food. Business Week recently shared details from JWT’s annual trends report predicting that 2014 will be “proudly
Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be custom tailored to their demographic profile
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the Ron Burgundy-hosted Dodge commercials, to
The advertising world is often known for its highly competitive environment and employees that are hired and fired with the tide of new client business. But one thing we’ve come
One of the greatest things about the prospect of working with a new brand is trying out the product. At The Cyphers Agency, we believe that we do our best
I’m in love with Guinness’ new spot. And not just because it’s got an amazing story to tell with the perfect music bed and a surprise pay off. I’m in
Getting people to open an email is a difficult thing. Sometimes I even have trouble getting my friends and family to open and respond to emails, and I already know them! It’s
The Cyphers Agency would like to welcome zestt, our newest client partner to the TCA family. Zestt is an incredible new home décor brand that’s shaking things up in the
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, a passionate leadership team and