Services

Marketing & Brand Strategy

  • Primary research and secondary research
  • Competitive audit
  • Customer segmentation analysis
  • Customer experience mapping
  • Online visibility audit
  • Brand architecture
  • Performance metrics
  • Brand positioning
  • Marketing/communications plans

Brand Development & Design

  • Brand naming/identity
  • Brand visual language
  • Brand standards
  • Package design
  • Collateral materials
  • Internal communications
  • Sales data sheets
  • Presentations
  • Catalog

Advertising & Promotion

  • Campaign concept development
  • Local market/segment customization
  • Campaign analytics and reporting
  • Franchise development
  • Guerilla marketing
  • Merchandising/point of sale
  • Posters/Promotions
  • Out-of-home/billboards
  • Radio and Television commercials
  • Video design and production
  • Premiums/specialty items
  • Loyalty/referral programs

Integrated Media Planning & Buying

  • Media planning and buying
  • Print advertising
  • Search engine marketing
  • Out-of-home advertising
  • Digital display advertising
  • Broadcast—radio, television, cable
  • Direct mail
  • Email marketing
  • Mobile, SMS

Public Relations

  • Media Audit
  • Public Relations Strategy
  • Blogger & Media Relations
  • Crisis Communications
  • Media Training
  • Influencer Outreach
  • Press Release Distribution
  • Reputation Management
  • Event Management

Web Design & Development

  • Usability analysis
  • Search engine optimization
  • Analytics
  • Website design and development
  • Promotional landing pages
  • Microsites
  • Mobile sites
  • Applications

Social Media
(Push-n-Pull)

  • Blog development
  • Content development
  • Community development and management
  • Performance analytics
  • Strategy
  • Social media training
  • Video design and production
  • Monitoring
  • Social media policy
  • Workflow
  • Response strategy

Digital Marketing & Analytics (Push-n-Pull)

  • Digital strategy
  • Mobile strategy
  • Display advertising (desktop, tablet and mobile)
  • Paid search
  • Search engine optimization (SEO)
  • Multivariate testing
  • Optimization
  • Reporting and analytics