account & media planning

“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”

– Anna (14 yr team member)

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What is a Byline Article, and Should You Write One?

Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? …

Your First Media Interview

Our Top 10 Tips to Help You Rock Your First Media Interview

So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your …

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