account & media planning

“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”

– Anna (14 yr team member)

News Update, Online news. Breaking news website with broadcaster on the monitor and tablet screen, newspaper, radio. Information about events, activities, announcements. Vector illustration on white

Best Practices to Forming and Maintaining Media Relationships 

Building and maintaining relationships in the media is an ongoing process that requires dedication, authenticity, and a genuine interest in collaboration. In any business or ...
Cost effective digital advertising on NextDoor, YouTube

Exploring Our Favorite Cost-Effective Digital Advertising

Digital advertising continues to grow as one of the most essential strategies for businesses aiming to reach their target audience effectively. However, cost-effectiveness is a ...
Prgrammatic Ad Buying

Reconsider How You Buy Digital Media using Programmatic Ad Buying to Make it More Successful

Programmatic ad buying has skyrocketed in the past few years and with good reason. If you haven’t tried it yet, now’s the time! Like so ...
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What is a Byline Article, and Should You Write One?

Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? ...

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