We approach account & media planning for our clients by researching all of the details about them and their target audience. We seek to understand how they make purchase decisions. We act like an unnoticed fly on the wall in the room and listen to understand the mindset of the target customer and what media or methods speaks to them and drives decisions.
“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”
– Anna
