“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”
– Anna (14 yr team member)
Academic Letters for PR: How They Can Help Trade Associations Create a Dialogue Around an Issue or Topic
In today’s ever changing media landscape and consumer perceptions, trade associations are continuously having to pivot and advance their marketing strategies to not only be …
Take Your Marketing to the Sidewalk with Low Budget Guerrilla Marketing
Nearly 18 months into a pandemic that turned everyone’s world upside down, business owners are working to find unique ways to bring customers back into …
Podcasting Content Tips from Our Partner Volubility Podcasting – Part 2
This is our second installment of recommendations from podcast expert, Charles Lipper of Volubility Podcasting. As a trusted partner for our clients, we first asked …
Podcasting Technical Tips from Our Partner Volubility Podcasting – Part 1
As a full-service agency, we help clients plan and promote podcasts. But we depend on a great partner for the technical side of recording and …
Welcome to our new Account Coordinator, Jasmine!
Hello! My name is Jasmine White and I have recently joined The Cyphers Agency team as an Account Coordinator. I am excited to execute engaging …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
What is a Byline Article, and Should You Write One?
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? …
Meet Our New Account Coordinator, Caroline!
Hey y’all! My name is Caroline and I am the newest Account Coordinator at The Cyphers Agency. I am ecstatic to team up with my …
Our Top 10 Tips to Help You Rock Your First Media Interview
So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your …
A Day in the Life — Account Coordinator
The beauty of my job is every day is an adventure. Each day bring its own to do lists, tasks and deadlines. From job writing …
Day in the Life of a Senior Account Executive
I say I am a Senior Account Executive (my official title) but as many people know I am the queen of multi-tasking and wearing a …