“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”
– Anna (14 yr team member)
What is a Byline Article, and Should You Write One?
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours? …
Meet Our New Account Coordinator, Caroline!
Hey y’all! My name is Caroline and I am the newest Account Coordinator at The Cyphers Agency. I am ecstatic to team up with my …
Our Top 10 Tips to Help You Rock Your First Media Interview
So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your …
A Day in the Life — Account Coordinator
The beauty of my job is every day is an adventure. Each day bring its own to do lists, tasks and deadlines. From job writing …
Day in the Life of a Senior Account Executive
I say I am a Senior Account Executive (my official title) but as many people know I am the queen of multi-tasking and wearing a …
Ten Years of Lessons Learned
I recently celebrated ten years at The Cyphers Agency. It got me thinking about all the amazing people I’ve worked with over the years and …
Take a Fresh Look at Your Media Plan
It’s that time of year again. Whether you love it or hate it, media planning season is upon us. It’s time to start crunching numbers …
Let’s talk about creative briefs
I want to take a few minutes to talk about the importance of a brief, how we approach the brief, the challenge and strategy, target …
Project Traffic: Behind the Scenes
There’s a lot that goes on behind the scenes of an advertising agency which clients typically don’t see. An often forgotten, but integral, department …
Pros and Cons of Digital Printing
When coordinating print projects, we are often asked to deliver faster timelines, competitive budgets, and all-the-while delivering the highest quality. Over the past 5 years …
Putting On Your Consumer Thinking Cap – Google Adwords Style
A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to Google …
The Suits of Account Service: The Agency’s Unsung Hero
An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone …
