search engine marketing

“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.

When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.

Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”

– Christina (23 yr team member)

Search for a Doctor on Google

Simple Search Engine Optimization for Medical Practice Websites

Discover which Content is Performing the Best When getting started with search engine optimization for a medical practice’s website, we use the site’s Google Analytics …

Screen Shot 2020-08-13 at 11.39.39 AM

Google My Business Offers Easy Ways to Capture New Restaurant Diners

Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January, …

Top Search Engines

Top Search Engine Breakdown

What’s new in the world of search engines? Over the past year, as I checked Google analytics reports for clients’ websites, I noticed that Google …

6 Things I Love About a Good Vanity URL

Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …

Google My Business Listing Tips

5 Ways to Make Your Google My Business Listing Better

A Google My Business (GMB) listing is a great and FREE way to help your business get more phone calls and website visitors. Once you’ve …

Google-search-for-psoriasis-970x962

Google Changed Medical Search Results to Be Less Scary

We’re all guilty of turning to Dr. Internet for medical advice recently. Late night searches for a cure for vomiting or causes of a fever, …

SEO Tips for New Websites

5 Easy Ways to Improve a New Website’s SEO

If you have a new website that isn’t coming up in the search engine results, use these tips to help improve its search engine optimization …

Filtering ghost referral traffic in Google Analytics

Exorcising Ghost Referral Traffic from Google Analytics

If you look at Google Analytics reports for your website, you probably have noticed an increase in traffic to your site from sites you probably …