“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.
When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.
Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”
– Christina (23 yr team member)
Do More with Less: An Agency’s Guide to Nonprofit Marketing
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Top Search Engine Breakdown
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6 Things I Love About a Good Vanity URL
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5 Ways to Make Your Google My Business Listing Better
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Google has Changed Medical Search Results to Be Less Scary
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Google Removes Right Side Pay-Per-Click Ads
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5 Easy Ways to Improve a New Website’s SEO
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Exorcising Ghost Referral Traffic from Google Analytics
If you look at Google Analytic reports for your website, you probably have noticed an increase in traffic to your site from sites you probably …
Getting Into the New Google 3-Pack
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Be Near Me – The Benefits of Local Business Advertising
Improve your local organic search results – Claim and update important local business listings like Yelp and Google Business. Use a local number and remember …
Don’t Give Up on SEO Yet
It’s getting harder to find the non-paid results in the search engine results, but SEO is still important for your website. SEO’s goal is to …
Pinterest: An SEO Specialist’s New Best Friend
As many Search Engine Optimization specialists can tell you, SEO often requires creative, out-of-the-box thinking in order to find new and effective ways build relevant …
