search engine marketing

“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.

When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.

Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”

– Christina (23 yr team member)

videoseo

Tips for Video Search Engine Optimization (SEO)

The world of video marketing is constantly evolving and becoming very prominent in the industry. Video search engine optimization is essential in order to give …

Link Building Strategy for Restaurants

Successful Link-Building Strategy for Your Restaurant’s Website

You’ve spent a lot of time creating the perfect website for your restaurant. Your site’s design features enticing photos and easy navigation to your menu …

Search for a Doctor on Google

Simple Search Engine Optimization for Medical Practice Websites

Discover which Content is Performing the Best When getting started with search engine optimization for a medical practice’s website, we use the site’s Google Analytics …

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Google My Business Offers Easy Ways to Capture New Restaurant Diners

Google Business Profile – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery. Get started with it …

Top Search Engines

Top Search Engine Breakdown

What’s new in the world of search engines? Over the past year, as I checked Google analytics reports for clients’ websites, I noticed that Google …

Vanity URL

6 Things I Love About a Good Vanity URL

Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …

Google My Business Listing Tips

5 Ways to Make Your Google My Business Listing Better

A Google My Business (GMB) listing is a great and FREE way to help your business get more phone calls and website visitors. Once you’ve …

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Google Changed Medical Search Results to Be Less Scary

We’re all guilty of turning to Dr. Internet for medical advice recently. Late night searches for a cure for vomiting or causes of a fever, …

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