“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.
When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.
Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”
– Christina (23 yr team member)
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
Google My Business Offers Easy Ways to Capture New Restaurant Diners
Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January, …
Do More with Less: An Agency’s Guide to Nonprofit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience …
Top Search Engine Breakdown
What’s new in the world of search engines? Over the past year, as I checked Google analytics reports for clients’ websites, I noticed that Google …
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …
5 Ways to Make Your Google My Business Listing Better
A Google My Business (GMB) listing is a great and FREE way to help your business get more phone calls and website visitors. Once you’ve …
Google has Changed Medical Search Results to Be Less Scary
We’re all guilty of turning to Dr. Internet for medical advice recently. Late night searches for a cure for vomiting or causes of a fever, …
Google Removes Right Side Pay-Per-Click Ads
In case you missed it, Google has removed all pay-per-click ads from the right side of your screen this weekend and has listed them in …
5 Easy Ways to Improve a New Website’s SEO
If you have a new website that isn’t coming up in the search engine results, use these tips to help improve its search engine optimization …
Exorcising Ghost Referral Traffic from Google Analytics
If you look at Google Analytic reports for your website, you probably have noticed an increase in traffic to your site from sites you probably …
Getting Into the New Google 3-Pack
Local search results on Google have changed recently as Google reduced the number of map results they show from seven to three. This 3-pack makes …
Be Near Me – The Benefits of Local Business Advertising
Improve your local organic search results – Claim and update important local business listings like Yelp and Google Business. Use a local number and remember …
