“Search Engine Marketing encompasses Search Engine Optimization (SEO) for organic (or non-paid) search engine ranking and Pay-Per-Click (PPC) or Pay-Per-Impression (PPI) advertising for paid ranking.
When your consumer searches for your product or service, you want to be the first company found. Search Engine Marketing is about finding ways of bringing your content to your customers. Using Search Engine Optimization (SEO) methods including writing meta data, content improvement, link building, local placement, and more, we can help search engines find your site and rank it for relevant keyword phrases. Content is key, presenting the most valuable content about the topics your customers are interested in will help you rank higher in search results.
Pay Per Click (PPC) or Pay Per Impression (PPI) advertising is an effective way to bring traffic to your website. We can improve your Google AdWords campaign or recommend a mix of advertising options that will grow your traffic with visitors who are actually interested in your goods or service.”
– Christina (23 yr team member)
WordPress Hacks: Our favorite plugins and functions
We create and maintain beautiful WordPress websites using expert skills and advanced tools. Our favorite plugins and functions ensure top website performance, security, and features. …
Tips for Video Search Engine Optimization (SEO)
The world of video marketing is constantly evolving and becoming very prominent in the industry. Video search engine optimization is essential in order to give …
Exploring tracking events and conversions in Google Analytics 4
Measure What’s Important to You in GA4 • First Migrate to GA4 Have you migrated to Google Analytics 4 (GA4) yet? Since Universal Analytics (UA) …
Google Universal Analytics is Going Away – Is Your Website Ready?
Switching from Google Universal Analytics (UA) to GA4 is not on most people’s minds. At this point, GA4 (Google Analytics 4) is still new to …
Successful Link-Building Strategy for Your Restaurant’s Website
You’ve spent a lot of time creating the perfect website for your restaurant. Your site’s design features enticing photos and easy navigation to your menu …
Simple Search Engine Optimization for Medical Practice Websites
Discover which Content is Performing the Best When getting started with search engine optimization for a medical practice’s website, we use the site’s Google Analytics …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
Google My Business Offers Easy Ways to Capture New Restaurant Diners
Google Business Profile – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery. Get started with it …
Do More with Less: An Agency’s Guide to Nonprofit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience …
Top Search Engine Breakdown
What’s new in the world of search engines? Over the past year, as I checked Google analytics reports for clients’ websites, I noticed that Google …
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was …