“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
How Seasonal Design in Marketing can Boost Sales for Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward …
Using Financial Education to Keep Banking Customers for Life
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a …
Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for …
Marketing Podcasts You Should Be Listening To
Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a …
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the …
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
GIFs and Their Evolution as a Language
Who would have guessed that a low-quality, no-sound, 5 second, rotating clip would have captured the attention of the entire internet. GIFs have now been …
The Do’s and Don’ts of Using Memes on Social Media
A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. They usually have a …
Measurement Mistakes for Social Media Campaigns
When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are …
Join us for a Social Media Session with the AFP
We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th, …
Top 3 Reasons to Implement a Reputation Management Strategy
Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management …