“I believe in a thing called social media marketing. I believe in building relationships, having a conversation, and telling a unique story. I believe that marketing 101 still applies, but that our new path is still being blazed. I believe in integration, in bringing it full circle for your customers. I believe in the power of a brand, especially if that brand talks back. I believe in the importance of hanging out with your audience where they are. I believe in ambient, guerilla, and traditional word of mouth. I believe in the power of an idea, in a small spark before the ignition. I believe in the power of believing in something, and this, this social media thing, is what I believe in.”
– Kyle
How to Leverage Influencers to Grow Your Brand
Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product to …
Understanding the Algorithm and What it Means for Marketers
The almighty algorithm, the reason behind our joy or annoyance on social media, is a closely guarded secret. Some platforms give us a little insight …
5 Things to Keep in Mind When Running an Influencer Campaign
If you’re even remotely involved in the marketing and advertising world you’ve heard of influencers. Whether you’re familiar with the approach, have worked with some …
TikTok: The algorithm and how to expertly target your audience
TikTok is taking over, and you could be too. With millions of “For You” pages complete with an endless scroll of creators sharing their best …
Three Ways LinkedIn Messaging Outreach Can Boost Your Trade Association
LinkedIn has coined itself as the world’s largest professional network on the internet, currently standing at 900 million members. The platform acts as a center …
2023 Guide to Social Media Image Sizes
Ever wonder what the right dimensions and sizes are for images across each social media platform? With so many social media apps and websites, it …
Our Favorite Digital Marketing Campaigns of 2022
In 2022 we saw the rise of nostalgia-based campaigns, interactive out-of-home ads and a lot of branded clothing and accessory lines. Below, our digital marketing …
Four Reasons Why You Should Use a Social Media Management Tool
If your business is among the 90-96% of companies leveraging social media to communicate with your customers, then you know the struggles of keeping the …
How to Build Consumer Trust Through Content Marketing When Launching a New Restaurant
When launching a restaurant, building brand awareness, and connecting with target customers, should be some of the first priorities when developing the marketing plan. Specifically, …
How to Set Up a YouTube Pre-Roll Ad
Video pre-roll ads are flexible as they can target users based on their viewing habits, age, demographics, and interests. These video ads can be up …
Leveraging Testimonials for Educational Institutions
Testimonials are a wonderful way for businesses to highlight the experience they can provide their customers. Educational institutions can also make use of feedback from …
Social Media Reporting: Followers vs. Engagement
When it comes to the world of social media today, metrics are everything. From followers to likes, and even the number of viewers watching your …