Tag: creativity

Ad strategies examples

Good Brief, Better Execution.

Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My

Adobe Creative Cloud

Creativity (cre·a·tiv·i·ty)

Creativity is one of those buzz words that everyone in the marketing world just loves to throw around. In pitch meetings, in brainstorms, in vision

The Rise of a New Ad Generation

As the advertising industry continues to evolve, the incoming class of newest advertisers bring with them a unique perspective and skilled talents that are taking the industry by storm.

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

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