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5 Tips to Repurpose and Reuse Event Content

You’ve spent hours planning an event, partnered with compelling speakers, and generated quality learning content and captivating soundbites. Now what? For those who couldn’t attend …

PR Tips: How to Increase Media Coverage

Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing their …

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Executing An Effective Employer Branding Paid Media Campaign  

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a highly …

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How to Help Your Trade Association Stand Out at a Trade Show

Stand out at your next trade association trade show. Before you set up your booth or give away your first flyer, set your trade show …

Media Listening

The Importance of Media Listening for Trade Associations

Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your …

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meet our new public relations director, jacqueline miller

Hi! My name is Jacqueline Miller and I joined The Cyphers Agency as Public Relations Director. We have incredible clients at The Cyphers Agency who …

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Building Landing Pages for Search Engine Marketing (SEM)

When building a landing page for Search Engine Marketing (SEM) it’s important to understand the purpose of these landing pages. It’s a direct means of …

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Marketing and Design Tips for Hospice Care Organizations 

Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and …

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Three Ways to Use Data You Already Have to Improve Your Marketing

I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel …

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