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Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …

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Is your organization’s website media-friendly?

Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in …

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Adjusting Marketing Plans for the Virtual World

Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the …

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How To Make the Most of Networking Online

Whether you are looking to advance your career, take on a new role, or just simply connect with like minded individuals, networking is a very …

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5 Tips for a Successful Virtual Meeting Using Screen Share

Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are …

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5 Creative Ways to Convert Your Live Event into a Virtual One

Virtual environments are becoming our new normal during the COVID-19 pandemic, which brings challenges and obstacles to many including event hosts. Although this new climate …

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How to Plan, Promote and Host a Virtual Tasting Event for your Restaurant

As the COVID-19 pandemic continues, restaurants across the U.S. face restrictions on the number of people they can serve in their establishment. These circumstances have …

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Promote Your Restaurant with Google My Business

Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January, …

How Trade Associations Should Address Generation Gaps

Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying …

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Restaurant Partnerships 101: Gaining New Customers with Co-Branding Promotions

Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a …

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5 Considerations for Writing a Nonprofit Byline

As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both a …

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Choosing Font & Colors and How They Represent Your Business

Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize …

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