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Insights on Women as a Key Audience for Financial Brands

Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that …

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The Rise of OTT Advertising for Restaurants

What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …

Hospice of the Chesapeake Brand Development

Building a Hospice of the Chesapeake Brand for the Future

Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the …

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Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …

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Is your organization’s website media-friendly?

Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in …

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Adjusting Marketing Plans for the Virtual World

Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the …

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How To Make the Most of Networking Online

Whether you are looking to advance your career, take on a new role, or just simply connect with like minded individuals, networking is a very …

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5 Tips for a Successful Virtual Meeting Using Screen Share

Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are …

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5 Creative Ways to Convert Your Live Event into a Virtual One

Virtual environments are becoming our new normal during the COVID-19 pandemic, which brings challenges and obstacles to many including event hosts. Although this new climate …

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How to Plan, Promote and Host a Virtual Tasting Event for your Restaurant

As the COVID-19 pandemic continues, restaurants across the U.S. face restrictions on the number of people they can serve in their establishment. These circumstances have …

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Google My Business Offers Easy Ways to Capture New Restaurant Diners

Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January, …

How Trade Associations Should Address Generation Gaps

Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying …

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