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When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of …
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less …
Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m in …
HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with the …
In our growing digital world, brick-and-mortar financial institutions are gradually seeing fewer visitors over the years. Everything can be done from a browser window or …
Typography is one of the most important tools to convey information and we at The Cyphers Agency have our favorite fonts that are perfect for …
In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO) to …
Your website might be getting a lot of traffic but of those visits how many patients are contacting your office to schedule appointments? Scheduling an …
Defining the purpose of a call to action is simple – you want to capture the attention of your audience while convincing them they should …
We’ve all been there – banging your head against the wall trying to get more email list subscribers. It’s not about some new trick or …
Nearly 18 months into a pandemic that turned everyone’s world upside down, business owners are working to find unique ways to bring customers back into …
Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s important …
