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Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations

The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50 …

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User Interface (UI) Design and Methodology

What is User Interface? User Interface (UI) defines the moment where humans interact with the face of a machine. These can include your mobile home …

User social networking and chatting using apps on his smartphone and young people connecting online using their devices: social media and communication technology concept

5 Tips to Repurpose and Reuse Event Content

You’ve spent hours planning an event, partnered with compelling speakers, and generated quality learning content and captivating soundbites. Now what? For those who couldn’t attend …

PR Tips: How to Increase Media Coverage

Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing their …

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Executing An Effective Employer Branding Paid Media Campaign  

Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a highly …

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How to Help Your Trade Association Stand Out at a Trade Show

Stand out at your next trade association trade show. Before you set up your booth or give away your first flyer, set your trade show …

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