.

Photo series of a japanese podcaster making video podcast from his home studio.

Should Your Trade Association Launch a Podcast?

It’s no secret that the last few years have shown a boom in the podcasting industry. Many listeners now desire audio content that is on-demand, …

Mickey-viewpoint-screenshot

How Educational Institutions Can Turn One Media Placement Into Several

Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this in …

Financial institution blog

Why Your Financial Website Needs to be Up to Date with Design Trends

Your financial website needs to be up to date with the latest design trends to help convert visitors to members. During your next update or …

Screen Shot 2020-12-14 at 4.16.00 PM

Favorite Campaigns in a Year Not So Favorite

It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most …

Marketing Your Optometry Practice

Growing Appointments for Medical Practices, Even During the Pandemic

The best way to combat fear of making appointments is by communicating your practice’s COVID-19 safety procedures.

Beautiful african-american ethnicity woman sitting confidently in office looking away

Insights on Women as a Key Audience for Financial Brands

Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that …

Multimedia video concept on TV set in dark room. Man watching TV with remote control in hand.

The Rise of OTT Advertising for Restaurants

What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …

Hospice of the Chesapeake Brand Development

Building a Hospice of the Chesapeake Brand for the Future

Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the …

Marketing strategy - segmentation, targeting, and positioning. Visualization of marketing strategy process, office in background, wide banner composition.

Nurture Marketing Essentials

Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …

57855970 - media journalism global daily news content concept

Is your organization’s website media-friendly?

Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in …

Categories