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Cyphers Agency

The Benefits of Departmental Integration at Marketing Agencies

When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of …

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Best Campaigns of 2021

After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less …

Unforgettable brand building

Brand Schmand: About Building Brands

Everybody says they build brands Experts say that the average American is exposed to thousands of brands a day. Hard to believe, eh? I’m in …

Teamwork Brainstorming Meeting and new startup project in workplace, Quality successful work concept, vintage effect.

HARO’s: What They Are and How They Help Gain Media Impressions

HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with the …

zionbank

Website Design Trends for Financial Institutions

In our growing digital world, brick-and-mortar financial institutions are gradually seeing fewer visitors over the years. Everything can be done from a browser window or …

True North font is one of our favorite fonts

We Love to Share: Our Favorite Fonts-Update!

Typography is one of the most important tools to convey information and we at The Cyphers Agency have our favorite fonts that are perfect for …

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Case Study: Grain Foods Foundation employs HARO strategy to gain unprecedented media impressions

In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO) to …

Conversion optimization on a medical website

3 Simple Conversion Optimization Tips for Medical Practice Websites

Your website might be getting a lot of traffic but of those visits how many patients are contacting your office to schedule appointments? Scheduling an …

onemedical-branding

What Makes an Effective Logo/Brand for an Elective Medical Service

Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s important …

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