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The Impact of Typography When Designing for Mobile Devices

Due to the rise of mobile devices, readability on websites and apps are prioritized to give the best user experience as possible. Mobile devices already …

Building a Powerful Lead Nurturing Campaign for your Trade Association

You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture campaign, …

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The Importance of Market Research for Financial Institutions

Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further …

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How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers

When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those …

Public relations coordinator

Meet Taylor, our newest Public Relations Coordinator!

Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the new …

video marketing

10 Reasons Why You Should Integrate Video into Your Marketing

You see marketing and promotional videos online all the time. But are they right for your business? Here are the top ten reasons to integrate …

podcast

Podcast Marketing Tips For Non-Profit Organizations

Showcase Exclusive Content When planning and marketing your podcast, whether you are in the very beginning stages or already established with loyal listeners, a great …

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How to Measure (and then Leverage) Public Relations Results

Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However, …

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How to promote your trade association’s thought leadership during timely times

There are a number of boxes to check when it comes to raising the visibility of and securing media coverage for your trade association’s thought …

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