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onemedical-branding

What Makes an Effective Logo/Brand for an Elective Medical Service

Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s important …

Search for a Doctor on Google

Simple Search Engine Optimization for Medical Practice Websites

Discover which Content is Performing the Best When getting started with search engine optimization for a medical practice’s website, we use the site’s Google Analytics …

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Why to Hire an Integrated Marketing Agency?

When hiring an agency for your business’ marketing needs, a question you may be considering is whether to focus on a singular method to promote …

Educational Institution Case Study

Why Educational Institutions Should Use Case Studies for Self-Promotion

For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a certain …

Collection of iPhones showing different font options

The Impact of Typography When Designing for Mobile Devices

Due to the rise of mobile devices, readability on websites and apps are prioritized to give the best user experience as possible. Mobile devices already …

Building a Powerful Lead Nurturing Campaign for your Trade Association

You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture campaign, …

Cell phone displaying the phrase marketing research with a graph resting on top of an open laptop with a coffee cup in the upper right corner

The Importance of Market Research for Financial Institutions

Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further …

Woman Reading MAT Release

How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers

When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those …

Public relations coordinator

Meet Taylor, our newest Public Relations Coordinator!

Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the new …

video marketing

10 Reasons Why You Should Integrate Video into Your Marketing

You see marketing and promotional videos online all the time. But are they right for your business? Here are the top ten reasons to integrate …

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