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Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that …
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the …
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan. …
Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in …
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the …
Whether you are looking to advance your career, take on a new role, or just simply connect with like minded individuals, networking is a very …
Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are …
Virtual environments are becoming our new normal during the COVID-19 pandemic, which brings challenges and obstacles to many including event hosts. Although this new climate …
As the COVID-19 pandemic continues, restaurants across the U.S. face restrictions on the number of people they can serve in their establishment. These circumstances have …
Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January, …
Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying …
