Digital Marketing uses PUSH and PULL to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word-of-mouth (WOM) marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banner ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your website when they are actively seeking your product or service. Methods include pay-per-click (PPC) search engine marketing (SEM), and search engine optimization (SEO), directory listings, and locally focused neighborhood website ads.
We recommend services based on your needs including:
- Digital strategy
- Mobile strategy
- Display advertising (desktop, tablet and mobile)
- Paid search
- Search engine optimization (SEO)
- Multivariate testing
- Optimization
- Reporting and analytics
