Building a Hospice of the Chesapeake Brand for the Future
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
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Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is
In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care –
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of
Over the coming weeks and months I want to talk about some of the challenges that we, as advertisers, face on a regular basis. My
As the year winds down and we’re wrapping up our 2012 projects, we like to take some time to reflect back on the year’s accomplishments.
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product
“The Mid-Atlantic’s premier provider of Electrical Testing, Engineering & Field Services” – Potomac Testing was ready for a powerful new look. We designed a new
Recently, we worked with HeimLantz of Annapolis and Alexandria to define a new corporate identity for their brand. You can see what their old site
The Cyphers Agency would like to announce that we have won two new accounts: Severn Savings Bank and River Glass Designs. Severn Savings Bank is
Building a brand is far more involved than a coming up with a corporate design. Creating a logo, color palette and slogan without incorporating the
