Marketing and Design Tips for Hospice Care Organizations
Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and
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Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and
I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel
Creating and implementing a strong employer branding strategy is more important than ever in a post-pandemic economy. Gone are the days where hiring managers can
As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue stream
When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less
When hiring an agency for your business’ marketing needs, a question you may be considering is whether to focus on a singular method to promote
You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture campaign,
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix,
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those
Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people
Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services in addition to routine book
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach.
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached