Adjusting Marketing Plans for the Virtual World
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the
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Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those
Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What’s your biggest email pet peeve? I would say when people
Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services in addition to routine book
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach.
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical
There’s never a one size fits all approach to any creative project we get. Each project comes with its own needs, and each designer has
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering
We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand
<< I’ll take “Holidays?” for $1,000. >> The answer is: It is celebrated on the fourth Thursday in November. <<
Food trucks have been around for a long time, and fortunately, there are many to be found around the DC/Baltimore area. We’ve all heard of
I want to take a few minutes to talk about the importance of a brief, how we approach the brief, the challenge and strategy, target
Am I the only person that wants a pair of the Man Of Steel glasses offered by Warby Parker? Considering that they sold out shortly
