Tag: advertising

Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those

Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

Creative Process Infographic

Step-by-Step Creative Process

There’s never a one size fits all approach to any creative project we get. Each project comes with its own needs, and each designer has

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which

Sport of Storytelling in TV Ads

The Sport of Storytelling

We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re

Factory tour of Paul Reed Smith

A Peek Behind the PRS Curtain

The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand

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