5 Things to Keep in Mind When Running an Influencer Campaign
If you’re even remotely involved in the marketing and advertising world you’ve heard of influencers. Whether you’re familiar with the approach, have worked with some
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If you’re even remotely involved in the marketing and advertising world you’ve heard of influencers. Whether you’re familiar with the approach, have worked with some
TikTok is taking over, and you could be too. With millions of “For You” pages complete with an endless scroll of creators sharing their best
LinkedIn has coined itself as the world’s largest professional network on the internet, currently standing at 900 million members. The platform acts as a center
Ever wonder what the right dimensions and sizes are for images across each social media platform? With so many social media apps and websites, it
In 2022 we saw the rise of nostalgia-based campaigns, interactive out-of-home ads and a lot of branded clothing and accessory lines. Below, our digital marketing
If your business is among the 90-96% of companies leveraging social media to communicate with your customers, then you know the struggles of keeping the
When launching a restaurant, building brand awareness, and connecting with target customers, should be some of the first priorities when developing the marketing plan. Specifically,
When it comes to the world of social media today, metrics are everything. From followers to likes, and even the number of viewers watching your
Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a highly
We’ve seen a lot of success with certain Instagram feeds, while others lack engagement. These successful accounts first draw the viewer in with a post
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be an expertly crafted video, compelling
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands out
With Instagram’s new video format “Reels” coming close to a year old, we’re now starting to notice what video content performs well on the platform.
Virtual environments are becoming our new normal during the COVID-19 pandemic, which brings challenges and obstacles to many including event hosts. Although this new climate
While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite pastime.