When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex content
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix,
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those
Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago –
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.
Our newest member of The Cyphers Agency, Melissa, takes a moment to introduce herself and tell us a little about herself.
