Ron Burgundy, You’ve Done it Again!

We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the Ron Burgundy-hosted Dodge commercials, to Jockey’s new “I’m kind of a big deal” underwear. Everyone has their ideas on whether it’s a revolutionary strategy or just plain overexposure. We won’t bore you with the long arguments for each side (long story short: we like it). We’ll just leave you with our favorite piece of the Anchorman marketing from this week. If you’ve already seen it, enjoy it again. If you haven’t seen it, you’re welcome.

share this post:

related posts

Crisis Communications: When “No Comment” is Actually Your Best Comment 

In the world of public relations, there’s a well-known phrase: “No comment.” It’s often seen as a standard response when faced with tough questions or ...
see more posts

Subscribe for our latest news, marketing tips and advice