We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the Ron Burgundy-hosted Dodge commercials, to Jockey’s new “I’m kind of a big deal” underwear. Everyone has their ideas on whether it’s a revolutionary strategy or just plain overexposure. We won’t bore you with the long arguments for each side (long story short: we like it). We’ll just leave you with our favorite piece of the Anchorman marketing from this week. If you’ve already seen it, enjoy it again. If you haven’t seen it, you’re welcome.
While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after