Everything You Need to Know about Marketing to Generation Z
Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them down
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Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them down
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is
When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever-popular, big-spending,
I recently celebrated ten years at The Cyphers Agency. It got me thinking about all the amazing people I’ve worked with over the years and
I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!
We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re
Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by giving
Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear a lot of hats doesn’t even begin to cover it. As a Senior Account Executive I’m a researcher, strategist, media planner, media buyer, project manager, account manager, proofreader, party planner, brainstorm leader…and the list goes on.
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look. The Milk Processor Education Program is moving away
We’re thrilled to announce our latest website launch for Dream House Studios. The owners of Dream House Studios recently expanded their Interior Design business to
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were