Creative marketing research techniques

Research: A Work of Art

Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the

Adobe Creative Cloud

Creativity (cre·a·tiv·i·ty)

Creativity is one of those buzz words that everyone in the marketing world just loves to throw around. In pitch meetings, in brainstorms, in vision

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for

A Whole New (CPG) World

As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited

Blank Slate

The Blank Slate

If you know me at all, you know that I’m a sucker for strategic marketing. Because of this, I’m constantly thinking about what it takes

Old Spice commercial

Imitation vs. Inspiration: You’re Doing it Wrong

In the marketing world being “the first” is an incredible thing. Whether it is being the first brand in a niche product category, the first to use a new media strategy or the first to make a creative new ad claim, people take notice. Firsts also provide tremendous competitive advantage. The only thing worse than being second is blatantly copying the brand that did it first. We’re talking to you Dairy Queen!

Like a Good Neighbor State Farm is There Jingle

The Power of The Jingle

In our industry, it is important to always be moving forward. Marketing without progression makes a company, brand, or product antiquated in so many ways.

Your Guardian Agency

Have you ever had an irritating little computer problem that you just couldn’t figure out for the life of you? (If you work on a

Post It Notes

Don’t be such a Post-It!

Two of the little things I’ve been working on lately are drinking more water and improving my posture. In order to help myself keep these

AT&T vs. Verizon … Again.

The AT&T and Verizon battle seems ancient – a clash of the cellular Titans, if you will. Internally, we’ve discussed the marketing strategies and implications

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