The PR Email That Actually Gets Read: Why 85% of Journalists Want You to Just Say “Hello”
When you’ve worked in PR long enough, you know the thrill of a pitch that lands and the deafening silence of one that doesn’t. It’s
When you’ve worked in PR long enough, you know the thrill of a pitch that lands and the deafening silence of one that doesn’t. It’s
In this divisive, politically charged climate, media outlets are increasingly careful with what they publish and what sources they trust. Reporters are keenly aware of the
So, you want to promote a holiday event, and you only have a short time to do it. Your coworkers are all busy getting ready
Whether you have a staple event or a one-off that needs to be canceled, how you notify consumers can be a delicate process! If you’re
Traditional advertising methods are becoming like a playlist of a favorite oldies station. While still effective, they no longer dominate the landscape the way they
The media has become increasingly dependent on advertising dollars, and this creates a catch-22 for brands: if you don’t advertise, outlets may give more prominent
When it comes to public relations (PR), honesty is often underestimated as brands easily feel the pressure to fabricate reasons, provide excessive details, or come
In an ideal world, you should start promoting an event at least two weeks in advance, but we all know sometimes things don’t go as
In the world of public relations, there’s a well-known phrase: “No comment.” It’s often seen as a standard response when faced with tough questions or
You want your announcement to get in front of local and trade media, and your PR team tells you they will work on a media
Experiential campaigns are growing as a powerful tool for engaging audiences, especially Gen Z, in meaningful ways. These campaigns go beyond traditional methods of communication
So many facets of marketing have become virtual, but there will always be value in meeting your target audience face-to-face. Holding events is a great way
In today’s overly connected and information-driven world, building and maintaining trust is essential for any brand’s success. Trust is where a customer’s confidence and relationships
The media landscape is vastly different from what it once was. As our society became global, online, and fast-paced, publications moved away from print editions
Even in the evolving landscape of communication, media days have remained a crucial part of any successful marketing or public relations campaign. Media days