How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those
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When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those
Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the new
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However,
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this in
One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new business
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract
Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be
Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for
The Queen Anne’s County Library is a public library located in Stevensville, MD that offers a variety of community services in addition to routine book
Have you ever come across an article on your favorite site to discover it was written by a contributing author from a firm like yours?
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such
Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity to be a part of
Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks
So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your
CHALLENGE The Chesapeake Bay license plates or “Bay Plates” are a major funding source for the Chesapeake Bay Trust (CBT). The plates only cost $20,
Advertising and public relations: sometimes we ask what the difference is. Sometimes it seems more than that; PR vs advertising in a battle of the
For those of you who don’t know me, I am a self proclaimed “PR princess.” Don’t believe me? Check out my Twitter bio. I even
