PR Tips: How to Increase Media Coverage
Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing their
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Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing their
Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your
Hi! My name is Jacqueline Miller and I joined The Cyphers Agency as Public Relations Director. We have incredible clients at The Cyphers Agency who
Help A Reporter Out, more popularly known as HARO, is a great tool that we often recommend to (and use for) many clients across a
HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with the
For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a certain
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those
Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the new
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However,
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this in
One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new business
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract
Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures