GEBA provides Life Insurance for federal employees. The integrated campaign leverages highly trackable digital advertising, traditional broadcast, outdoor, public relations and social media marketing to reach this very specific target audience.

Starting with research, we understand the target audience, the competitive forces and the internal and external landscape. We dig until we find that differentiator (Unique Selling Proposition). Armed with research and a creative brief, the magic begins. Colors, fonts, messaging, elements, logo and tagline all work together to communicate and dramatize the USP.

The beauty of developing a marketing campaign is the strategy behind it. Great campaigns don't just start with a cool idea. They start as objectives. We craft a strategy to leverage the hell out of every last penny. However small or large the budget, an integrated, multimedia approach always creates the most powerful impact.

This marketing landscape is one of the most constantly evolving. The challenges are unique to the industry and brands are forced to manage everything from consumer marketing to B2B relationships all while continuing the constant battle for the almighty shelf space.

When you represent the interests of an entire industry, the work never stops. We're no stranger to supporting teams that are juggling everything from new services offerings to current member support to retention and membership development.

Franchise brands have a particularly difficult set of marketing challenges. They must continue to market the brand itself to potential franchise owners and grow their overall network, while also supporting existing franchise owners with new materials, marketing plans and programs.