The Cyphers Agency

Great advertising begins with the creation of a powerful brand.

GEBA provides Life Insurance for federal employees. The integrated campaign leverages highly trackable digital advertising, traditional broadcast, outdoor, public relations and social media marketing to reach this very specific target audience.

The beauty of developing a marketing campaign is the strategy behind it. Great campaigns don’t just start with a cool idea. They start as objectives. We craft a strategy to leverage the hell out of every last penny. However small or large the budget, an integrated, multimedia approach always creates the most powerful impact.

Whether you are expanding into new locations or growing your practice through acquisition, we have the experience you need to maintain brand consistency and patient satisfaction as you grow. Elective service offerings is one of the most constantly evolving areas of medical groups and an integrated, multimedia approach always creates the most powerful impact.

From national chains to regional multi-unit brands, our restaurant experience has produced successful marketing campaigns at all levels. We can help you increase customer counts, increase check averages and enhance brand loyalty.

Today if banks want customers to stick around, most need to put a heavier focus on personal communications. Simply advertising your best rates and services won’t do. They must continually demonstrate to customers that they have offerings to meet their present and future financial needs. Marketing plans should focus on customer needs, not products and service.

When you represent the interests of an entire industry, the work never stops. We’re no stranger to supporting teams that are juggling everything from new services offerings to current member support to retention and membership development.

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How to Measure (and then Leverage) Public Relations Results

Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However, …

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How to promote your trade association’s thought leadership during timely times

There are a number of boxes to check when it comes to raising the visibility of and securing media coverage for your trade association’s thought …

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Design Tips for Trade Association Research

Published trade association research can be extensive and tedious to read when the audience may only be interested in the key points. Turning your immense …