public relations

“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

Public Relations Team at Event

The Value of Having a Public Relations Team at Your Event

So many facets of marketing have become virtual, but there will always be value in meeting your target audience face-to-face. Holding events is a great way ...

5 Marketing Trends We’re Excited To Embrace in 2024

It’s that time of year – everyone is making their predictions for 2024 marketing trends. We’ve been feeling the shifts in our own strategy and ...
Woman shaking man's hand in office

PR Strategies to Establish Credibility and Build Trustworthy Brands  

In today’s overly connected and information-driven world, building and maintaining trust is essential for any brand’s success. Trust is where a customer’s confidence and relationships ...
Digital background depicting innovative technologies, Internet technologies Digital News and media

Navigating the Changing Media Landscape in Public Relations

The media landscape is vastly different from what it once was.  As our society became global, online, and fast-paced, publications moved away from print editions ...
News Update, Online news. Breaking news website with broadcaster on the monitor and tablet screen, newspaper, radio. Information about events, activities, announcements. Vector illustration on white

Best Practices to Forming and Maintaining Media Relationships 

Building and maintaining relationships in the media is an ongoing process that requires dedication, authenticity, and a genuine interest in collaboration. In any business or ...
Female reporter holding microphone during media interview. Freedom of the press concept.

The Art and Science Behind Media Days

Even in the evolving landscape of communication, media days have remained a crucial part of any successful marketing or public relations campaign.   Media days ...
Digital business marketing, laptop and hand holding megaphone information concept

Learning From Rejection – The Value of Being Told No in Public Relations

Anyone who has ever worked in public relations knows that not every pitch will get picked up. Sometimes you’re tasked with announcing something that just ...
Screenshot 2023-05-22 at 3.06.03 PM

Effective Communicators Embrace Media Training, Here’s Why 

In today’s fast-paced world, effective communication is crucial, especially when dealing with the media. Whether you are a business executive, a public figure, or a ...
Businesswomen shaking hands in the office

Why Relations Are Crucial for Local Public Relations

It’s literally in the name. You can’t spell public relations without “relations”. So why is it so important to have local connections in the media? ...
2023 Trends

2023 Public Relations Trends to Pay Attention To

After 2020’s massive shake-up, followed by an unpredictable 2021 and economic uncertainties in 2022, PR professionals had to adapt, evolve, and pivot daily to keep ...
Craft the perfect pitch for your trade association

How to craft the perfect pitch for your trade association

Crafting a successful media pitch is one of the most important skills a public relations professional can hone because a compelling pitch is the key ...
Screen Shot 2022-10-21 at 2.35.44 PM

Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations

The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50 ...

Subscribe for our latest news, marketing tips and advice