public relations

“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

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Last Minute PR: Your Guide To Promoting An Event The Day Before 

In an ideal world, you should start promoting an event at least two weeks in advance, but we all know sometimes things don’t go as ...

Crisis Communications: When “No Comment” is Actually Your Best Comment 

In the world of public relations, there’s a well-known phrase: “No comment.” It’s often seen as a standard response when faced with tough questions or ...
Public Relations Team at Event

The Value of Having a Public Relations Team at Your Event

So many facets of marketing have become virtual, but there will always be value in meeting your target audience face-to-face. Holding events is a great way ...

5 Marketing Trends We’re Excited To Embrace in 2024

It’s that time of year – everyone is making their predictions for 2024 marketing trends. We’ve been feeling the shifts in our own strategy and ...
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PR Strategies to Establish Credibility and Build Trustworthy Brands  

In today’s overly connected and information-driven world, building and maintaining trust is essential for any brand’s success. Trust is where a customer’s confidence and relationships ...
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Navigating the Changing Media Landscape in Public Relations

The media landscape is vastly different from what it once was.  As our society became global, online, and fast-paced, publications moved away from print editions ...
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Best Practices to Forming and Maintaining Media Relationships 

Building and maintaining relationships in the media is an ongoing process that requires dedication, authenticity, and a genuine interest in collaboration. In any business or ...
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The Art and Science Behind Media Days

Even in the evolving landscape of communication, media days have remained a crucial part of any successful marketing or public relations campaign.   Media days ...
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Learning From Rejection – The Value of Being Told No in Public Relations

Anyone who has ever worked in public relations knows that not every pitch will get picked up. Sometimes you’re tasked with announcing something that just ...
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Effective Communicators Embrace Media Training, Here’s Why 

In today’s fast-paced world, effective communication is crucial, especially when dealing with the media. Whether you are a business executive, a public figure, or a ...

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