“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”
– Tessa
5 Considerations for Writing a Nonprofit Byline
As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both a …
Using Financial Education to Keep Banking Customers for Life
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a …
How Wealth Management Organizations Can Leverage Their Expertise During the COVID-19 Pandemic
As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In the …
Crisis Communication 101: What Goes into a Plan?
As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether you …
5 tips to improve your first impression over video conferencing
One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new business …
3 Ways Trade Associations Can Use News Monitoring for Investor Relations
You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues …
3 Reasons Trade Associations Should Use Media Monitoring Tools
While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach to …
5 Creative Ways for Nonprofits to Get Press Coverage
Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract …
Hey, Steve!
Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member …
Public Relations Campaigns: A Behind-the-Scenes Look
While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to …
Eight Rules for Pitching Your Property Pics to Travel Media
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures …
Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …
