“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”
– Tessa
Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations
The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50 …
PR Tips: How to Increase Media Coverage
Helping brands launch new products and initiatives is one of the most exciting parts of public relations. We love supporting our clients and seeing their …
The Importance of Media Listening for Trade Associations
Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your …
Academic Letters for PR: How They Can Help Trade Associations Create a Dialogue Around an Issue or Topic
In today’s ever changing media landscape and consumer perceptions, trade associations are continuously having to pivot and advance their marketing strategies to not only be …
How HARO can put your financial institution on the map
Help A Reporter Out, more popularly known as HARO, is a great tool that we often recommend to (and use for) many clients across a …
HARO’s: What They Are and How They Help Gain Media Impressions
HAROs (an acronym of the phrase Help a Reporter Out) are sort of the lifeblood of the PR world these days. For those unfamiliar with the …
Case Study: Grain Foods Foundation employs HARO strategy to gain unprecedented media impressions
In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO) to …
Why Educational Institutions Should Use Case Studies for Self-Promotion
For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a certain …
How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those …
Meet Taylor, our newest Public Relations Coordinator!
Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the new …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …
How to Measure (and then Leverage) Public Relations Results
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However, …