“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”
– Tessa
Case Study: Grain Foods Foundation employs HARO strategy to gain unprecedented media impressions
In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO) to …
Why Educational Institutions Should Use Case Studies for Self-Promotion
For educational institutions, and for many organizations in general, a lot of their reputation relies on how other people view them. There is a certain …
How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those …
Meet Taylor, our newest Public Relations Coordinator!
Hello everyone! My name is Taylor Markey, and I am super excited to be joining the PR team at The Cyphers Agency as the new …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …
How to Measure (and then Leverage) Public Relations Results
Much like you’d expect measurable analytics from an advertising or marketing campaign, it’s common to expect such tangible metrics from your public relations efforts. However, …
How to promote your trade association’s thought leadership during timely times
There are a number of boxes to check when it comes to raising the visibility of and securing media coverage for your trade association’s thought …
Covering Timely News Through Customer Marketing as a Financial Institution
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex content …
How Educational Institutions Can Turn One Media Placement Into Several
Much like good work begets more work in the business world, good content can lead to more opportunities in the media world. With this in …
Is your organization’s website media-friendly?
Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in …
5 Considerations for Writing a Nonprofit Byline
As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both a …
Using Financial Education to Keep Banking Customers for Life
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a …
