public relations

“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

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5 Considerations for Writing a Nonprofit Byline

As nonprofit byline articles, or contributed content, continue to gain popularity in many publications, you may wonder how to prioritize these opportunities from both a …

Wealth Management

How Wealth Management Organizations Can Leverage Their Expertise During the COVID-19 Pandemic

As we discussed in a previous blog post, the COVID-19 pandemic has forced businesses of all types and sizes to rethink their marketing. In the …

Unprepared

Crisis Communication 101: What Goes into a Plan?

As the COVID-19 pandemic reminds, you don’t want to be left scrambling to execute a well-structured crisis communication plan when the unexpected strikes. Whether you …

Video Meeting

5 tips to improve your first impression over video conferencing

One thing that hasn’t changed with our new normal of working remotely is that first impressions are still everything. Whether you’re pursuing a new business …

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3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues …

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3 Reasons Trade Associations Should Use Media Monitoring Tools

While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it and forget it” approach to …

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5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract …

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Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member …

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Public Relations Campaigns: A Behind-the-Scenes Look

While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or two, there’s a lot to …

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Eight Rules for Pitching Your Property Pics to Travel Media

We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures …

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Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …