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Press Releases

The Cyphers Agency Selected to Lead Strategic Communications for the Glass Packaging Institute 

The Cyphers Agency will lead strategic communications for the Glass Packaging Institute (GPI), the trade association representing North American glass container manufacturers and suppliers.

The Cyphers Agency Named Agency of Record (AOR) for GEBA Insurance and Financial Services 

Agency will lead integrated acquisition and product marketing campaigns to grow GEBA membership and drive enrollment across its portfolio of insurance and financial solutions.

The Cyphers Agency Elevates Media Strategy Function with Promotion of Tim Wright 

The Cyphers Agency public relations team deepens its investment in strategic media relations with the promotion of Tim Wright to Media Relations Strategist,.

The Cyphers Agency Expands Digital Team with Hiring of Alexa Giovanni

The Cyphers Agency continues its growth with the addition of Alexa Giovanni as Digital Marketing Coordinator.

From Expertise to Impact: Elevating a Voice in Healthcare’s Biggest Conversations

Adventist HealthCare partnered with The Cyphers Agency to elevate the national voice of its Chief Medical Officer, Dr. Patsy McNeil, in conversations shaping the future of healthcare. While there was

The Cyphers Agency Promotes Caitlin Meleney to Account Executive

The Cyphers Agency announces the promotion of Caitlin Meleney to Account Executive.

Anne Arundel Economic Development Team Visits The Cyphers Agency, Presents Executive Citation  

As part of Business Appreciation Week 2025, The Cyphers Agency welcomed leadership from the Anne Arundel Economic Development Corporation to its Crofton headquarters .

TALLsmall Productions Builds National Presence with The Cyphers Agency

TALLsmall Productions, a dynamic public speaking and communications training company in Annapolis Maryland, partnered with The Cyphers Agency to take their visibility to the next level. Known for their engaging

Elevating a New Legal Brand: The Cyphers Agency Launches McKenna Russo with Strategic Media Impact

When six experienced attorneys came together to launch a new law firm rooted in personalized service and efficient, results-driven legal solutions, they partnered with The Cyphers Agency to bring that

News

Building the Expert, Not Just Pitching the Source 

Brands should think deliberately about the people representing their organizations to develop recognizable experts.

Why Earned Media Matters More in the Age of AI

We’ve heard that earned media is on the decline. That building relationships with reporters matters less than ranking at the top of Google. Brands invested heavily in paid search strategies

When Your Logo Disappears, Your Brand Takes the Test

See what happened during the World Cup when FIFA required host venues to cover branding from companies that were not official tournament sponsors.

The Knicks Didn’t Run a Marketing Campaign. New York Did. 

An estimated 1 billion+ impressions. That’s the level of attention generated by the New York Knicks’ playoff run, driven by a combination of broadcasts, social media, earned media, celebrity coverage,

Why LinkedIn Live Matters as Part of Your PR Strategy 

LinkedIn Live has evolved from a simple social media feature into a powerful communications tool that helps organizations strengthen visibility, amplify executive voices, and create more direct engagement with key

How 2026’s Biggest PR Challenges Are Also Its Biggest Opportunities 

Everyone who works in public relations knows it has become a vastly different world this past year. The rise of AI, the evolving media landscape, and tighter marketing budgets have combined to pressure

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