Dave started his career working with Annapolis Sailing School and Annapolis Boat Shows as a marketing director upon graduating from the University of Maryland. With locations and events across the country, this group of businesses proved to be a fantastic, hands-on marketing training ground.
From that position Dave launched what would become The Cyphers Agency in 1989. Through the last 26 years, Dave has led the effort to guide the marketing efforts of hundreds of businesses across a wide range of consumer, B2B and non-profit markets, all while growing The Cyphers Agency. Today, Dave remains engaged in daily account management on a diverse range of accounts from ADP to our numerous franchise brands as the agency’s lead strategist. Dave also works to identify and adopt emerging marketing technologies and techniques to keep the agency on the leading edge.
Vice President/Creative Director
Darren Easton has always wanted to create ads. After college, Darren started out in niche advertising writing copy, and has since done everything imaginable in the ad business. He’s spent time as an art director and creative director at a small Baltimore advertising agency. He started his own business, doing campaign work with several national clients and consulting with regional and national agencies. His experience has allowed him to work on accounts such as Westinghouse, the United States Navy, Harley Davidson, The Maryland Lottery and Precision Tune Auto Care.
A marketing maestro, Anna guides the planning, execution and management for a variety of B2B and B2C clients.
Anna is a seasoned marketing strategist who relishes thorough market research when developing tailored, multifaceted campaigns for her brands on a regional and national scale. A self-professed research nerd, she believes this is the most important part of any strategy and enjoys collaborating with the diverse creative minds around her to execute campaigns for clients like Precision Tune Auto Care, Strayer University and Seasons Pizza. Anna thrives on all the little details, from media planning to direct marketing and all things online. Reflecting on her more than 15 years at Cyphers, one of her favorite campaigns remains helping the Chesapeake Bay Trust double the Bay Plate license penetration rate – and for them to return nearly a decade later so Cyphers could do it again!
Is Voted Most Likely to: Leave her Skinny Vanilla Latte in someone else’s office
Her Superpower: Rallying the troops from colleagues to clients
Personal Ambition: Turn her thumb from brown to green
Senior Account Executive
A Cyphers veteran of 20-plus years, Danielle specializes in complex projects incorporating everything from traditional media components to digital marketing initiatives.
Danielle is an integrated marketing expert who applies a unique combination of strategic thinking and creativity to help her clients meet and exceed their goals. She credits her extreme attention to detail and complete mastery of multitasking with her ability to ensure that all projects, from launching a new website (or three concurrently) to developing a speaker series at an international trade conference, are completed on (or often before) deadline. Thriving on constant client communication, Danielle has led monthly, quarterly and annual campaigns for diverse B2B, B2C, and nonprofit brands such as Anne Arundel Dermatology, Grain Foods Foundation and Kampgrounds of America.
Danielle Runs On: Dunkin hot coffee with unsweet French Vanilla, skim milk, one Splenda.
At Cyphers, She’s Voted Most Likely To: Talk louder than anyone else in the room
Is Our Resident: Crafting whiz, queen of the cricut machine
Art Director & SEO Strategist
A superior digital and traditional designer with over 20 years of agency experience.
Christina is an accomplished design and web optimization expert who helps her clients connect with their audience through all facets of visual strategy, including conceptual, print or interactive media. She believes in creating materials that will ultimately help good businesses succeed, a mantra that has led her to create a variety of impactful designs for clients like the Chesapeake Bay Trust and Strayer University. Christina always leads the charge in learning new applications and is an exceptional technical resource for both her clients and colleagues. She holds a BFA from the Maryland Institute College of Art in Baltimore.
Sugar Rush of Choice: Chai tea latte
Regales Colleagues with Tales of: Murray, her guinea pig
Hails From: Paterson, NJ, AKA Silk City, birthplace of Lou Costello
Digital Marketing Director
Kristin leads her team to manage SEO/SEM, content and influencer marketing, social media and digital advertising.
Kristin is a digital marketing strategist who works with lifestyle, consumer, trade and other B2B and B2C brands to enhance their digital footprint through custom paid and organic digital strategies. Energized by the fast-paced, trendsetting nature of social media, Kristin has mastered staying on the front lines of the constantly shifting digital landscape. Utilizing integrated strategies comprised of content marketing, blog writing, influencer partnerships and social media, she has executed complex campaigns for a variety of brands, including Global Wildlife Conservation, Seasons Pizza and the Grain Foods Foundation.
Kristin Thrives On: Projects involving a new feature or strategy on any social platform
She’s Fueled By: Cappuccino with cinnamon
Outside the Office She Enjoys: Any form of outdoor exercise
Public Relations Director
Our lead PR expert, Katie guides her team in getting clients’ names and messages in front of the eyes they need to reach.
Katie is a public relations strategist who uses a combination of thoughtful research and personalized outreach to secure coverage in top trade and consumer media. Believing that each of her clients has a voice to be heard and a story to tell, Katie enjoys finding creative ways to amplify them through articulate yet engaging press releases, talking points, and bylines. She has led both short- and long-term campaigns for diverse clients, from Aloft Hotels to GEBA insurance, and is particularly proud of her team’s work promoting the launch of Maryland’s new Bay Plate. Katie holds an MA in Public Communication from American University.
Is the Queen of: GIFs and British colloquialisms
Outside the Office She Enjoys: Binge-watching Frasier while continuing her endless search for the most perfect home furnishings
Hails From: Salisbury, MD, where she often returns to visit family and ride horses