Tag: branding

Low Budget Video Strategies

Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the branding

Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have

Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care –

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

Coffee shop meeting

The Power of An Experience

So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything about this place; I love the reclaimed wood tables and mismatched chairs, I love the drip coffee station, I love the employees and I ESPECIALLY love the coffee.

Brand Gut Check

5-Minute Brand Gut Check

Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago –

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for

The Science of a Slogan

“Good to the last drop.” We’ve all heard it, or read it, many times in our lives. But did you know that these five little

Tropicana Tries Again

Early last year Tropicana unveiled their new brand identity. It was greeted with a fiery outburst that was something akin to how being caught in

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