The PR Email That Actually Gets Read: Why 85% of Journalists Want You to Just Say “Hello”
When you’ve worked in PR long enough, you know the thrill of a pitch that lands and the deafening silence of one that doesn’t. It’s
When you’ve worked in PR long enough, you know the thrill of a pitch that lands and the deafening silence of one that doesn’t. It’s
Recently, our team here at Cyphers had the pleasure of partnering with The Coordinating Center, a local nonprofit that supports people of all ages and
Traditional advertising methods are becoming like a playlist of a favorite oldies station. While still effective, they no longer dominate the landscape the way they
To communicate your brand’s personality correctly, it is a clever idea to look at a range of factors like your audience, what your business offers,
Creating a personal brand on social media is a powerful way to establish your identity, share your expertise, and connect with a broad audience. Whether
As many industries now realize, artificial intelligence (AI) can help improve many functions of business and community management is no exception. AI can redefine community
Here are some tips to help your medical website stand out and be the cure for finding new patients.
Cross-promotion is a strategic collaboration tactic aimed at identifying opportunities to amplify brand visibility and engagement across various platforms. It involves leveraging the strengths of
Hey there, I’m Loveneet Kaur and I have recently joined The Cyphers Agency as a Digital Marketing Coordinator, and I’m beyond excited to be part
When you think of social media marketing, what is one of the first tools you think of? If you said influencers, you’re not alone. While
Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product to
Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a highly
Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and
Trust. The first thought consumers subconsciously have when coming across any brand. When patients come across a medical or hospital logo and branding, it’s important
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the