Building a Hospice of the Chesapeake Brand for the Future
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
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Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
Since remote work has become mandatory, Zoom, a video conferencing service, has seen a significant increase in usage. The active mobile users in March were
Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be some rethinking on the branding
The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is
In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care –
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace.
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things
So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything about this place; I love the reclaimed wood tables and mismatched chairs, I love the drip coffee station, I love the employees and I ESPECIALLY love the coffee.
Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of
Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago –
Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for
A rule of thumb in advertising is to say good things about your product. Seems pretty logical, right? If you’re tying to sell a vacuum,
I’m sure you’ve heard that print is a dying breed. Yes, newspapers aren’t as many pages as they used to be and their subscriber base
“Good to the last drop.” We’ve all heard it, or read it, many times in our lives. But did you know that these five little
Early last year Tropicana unveiled their new brand identity. It was greeted with a fiery outburst that was something akin to how being caught in
You’ll probably recognize this commercial from the 2011 Super Bowl. It is Chrysler’s “Born On Fire” ad, you know, the one where Eminem doesn’t smile.
I realized something while watching a car commercial over the weekend. The commercial was for the Hyundai Genesis – the brand’s “luxury” addition to its
