Case Study: Shavitz Law Group Brand and Website Development
Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to act.
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Challenge – Create a law firm brand and website that educates and motivates workers who may have a legal case against their employer to act.
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a
Your selection of a font and colors will be one of the most pivotal decisions when branding your company. When you are able to visualize
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The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law
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When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace.
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, I’m sure you sang along
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Congratulations, you’ve got a PR win of being quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things
So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything about this place; I love the reclaimed wood tables and mismatched chairs, I love the drip coffee station, I love the employees and I ESPECIALLY love the coffee.
Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of
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A rule of thumb in advertising is to say good things about your product. Seems pretty logical, right? If you’re tying to sell a vacuum,
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Early last year Tropicana unveiled their new brand identity. It was greeted with a fiery outburst that was something akin to how being caught in
You’ll probably recognize this commercial from the 2011 Super Bowl. It is Chrysler’s “Born On Fire” ad, you know, the one where Eminem doesn’t smile.
