In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and overall
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix,
As the COVID-19 pandemic continues, restaurants across the U.S. face restrictions on the number of people they can serve in their establishment. These circumstances have
Most of us have probably eaten at or driven past a Taco Bell somewhere in the U.S. Most of us have also probably eaten a
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant. Use
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of
