market research

“We love market research. Without it we wouldn’t be able to build the Taj Mahal of ads, brands and campaigns. It is our job to become experts on the industry of every brand we work with. We have to know the details of their consumers, their competitors, their products and services along with the environment they live in. This is the first step in every campaign and it’s a must. The end result of good market research is finding that unknown nugget about the market. The best part is assessing what makes your consumer tick, what are their habits and why do they love your product – ultimately discovering what makes the brand unique and successful. Market research is the foundation and groundwork necessary to build any successful campaign.”

– Danielle (23 year team member)

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A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of …

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Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their customers in the older baby …

The Power of Emotional Advertising

The Power of Emotional Advertising

As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way consumers feel, …

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Feeding Offline Strategies with Digital Insights

Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be custom …

Creative marketing research techniques

Research: A Work of Art

Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the …

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Creating a Powerful Brand to Jump off the Shelf

It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product …

Getting Your Target Audience to Act: Easier Said Than Done

Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their …

The Golden Rule of Marketing: Advertise unto the consumer as you would have a brand advertise unto you.

I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think its human nature to want …

The “Factory Tour” – The Forgotten Component of Research

Over 50 years ago, a CD from the agency that represented Mobil Oil was on-site at their headquarters. He took a tour of the plant …