Tag: marketing

Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly

Creative Process Infographic

Step-by-Step Creative Process

There’s never a one size fits all approach to any creative project we get. Each project comes with its own needs, and each designer has

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which

Food Marketing to Millenials

Food Marketing To Millennials

You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively

Adobe Creative Cloud

Creativity (cre·a·tiv·i·ty)

Creativity is one of those buzz words that everyone in the marketing world just loves to throw around. In pitch meetings, in brainstorms, in vision

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