Adjusting Marketing Plans for the Virtual World
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the
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Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was
So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating,
There’s never a one size fits all approach to any creative project we get. Each project comes with its own needs, and each designer has
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and
You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a
Food trucks have been around for a long time, and fortunately, there are many to be found around the DC/Baltimore area. We’ve all heard of
Am I the only person that wants a pair of the Man Of Steel glasses offered by Warby Parker? Considering that they sold out shortly
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you
