deep ad thoughts blog

A Peek Behind the PRS Curtain

PRS Guitars

The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with? That’s why we spend countless hours researching brands and meeting with leadership teams to understand their history, mission, processes, products and audiences. But there’s no substitute for a factory tour.

PRS GuitarWe were so honored (and let’s face it, beyond excited) to take a tour of the Paul Reed Smith guitar factory last week. It’s one thing to hear the team talk about how PRS guitars are pieces of art that play as instruments, it’s entirely different thing to see it for yourself.

Factory tour of Paul Reed SmithAs we went through the facility in Stevensville, MD, and stopped to talk to the team members, it became very apparent that this is not a bunch of co-workers on an assembly line. It’s a close-knit family, handcrafting beautiful pieces of art that play like no other. The passion and creativity of every person that helps to build each instrument is cut, sanded, sprayed, stained, buffed, and played right into the fiber of every guitar. It’s a very real, unique and personal process. And the end result, literally took my breath away.

PRS Guitar

share this post:

related posts

Media Listening

The Importance of Media Listening for Trade Associations

Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your …

meet our new public relations director, jacqueline miller

Hi! My name is Jacqueline Miller and I joined The Cyphers Agency as Public Relations Director. We have incredible clients at The Cyphers Agency who …

NDG Landing Page for Search Engine Marketing

Building Landing Pages for Search Engine Marketing (SEM)

When building a landing page for Search Engine Marketing (SEM) it’s important to understand the purpose of these landing pages. It’s a direct means of …

see more posts

Subscribe for our latest news, marketing tips and advice