The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with? That’s why we spend countless hours researching brands and meeting with leadership teams to understand their history, mission, processes, products and audiences. But there’s no substitute for a factory tour.
We were so honored (and let’s face it, beyond excited) to take a tour of the Paul Reed Smith guitar factory last week. It’s one thing to hear the team talk about how PRS guitars are pieces of art that play as instruments, it’s entirely different thing to see it for yourself.
As we went through the facility in Stevensville, MD, and stopped to talk to the team members, it became very apparent that this is not a bunch of co-workers on an assembly line. It’s a close-knit family, handcrafting beautiful pieces of art that play like no other. The passion and creativity of every person that helps to build each instrument is cut, sanded, sprayed, stained, buffed, and played right into the fiber of every guitar. It’s a very real, unique and personal process. And the end result, literally took my breath away.
