“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Podcasting Content Tips from Our Partner Volubility Podcasting – Part 2
This is our second installment of recommendations from podcast expert, Charles Lipper of Volubility Podcasting. As a trusted partner for our clients, we first asked …
The Importance of Market Research for Financial Institutions
Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further …
Podcasting Technical Tips from Our Partner Volubility Podcasting – Part 1
As a full-service agency, we help clients plan and promote podcasts. But we depend on a great partner for the technical side of recording and …
Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both …
2021 Super Bowl Ads: No Clydesdales, No Problem
In the days and weeks preceding our first (and hopefully last!) pandemic-era Super Bowl, much of the ad world’s focus was on how many big …
Google Ads: 4 Tips on How to Choose Keywords For Your Nonprofit
Google Ads is a tool to attract large audiences and work as a promotional opportunity to give your nonprofit a strong voice in a saturated …
Favorite Campaigns in a Year Not So Favorite
It’s end of year “List” time again. The top this, the top that… In our world, we often talk about the best TV spots most …
How Seasonal Design in Marketing can Boost Sales for Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward …
The Rise of OTT Advertising for Restaurants
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …
Adjusting Marketing Plans for the Virtual World
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the …
5 Tips for a Successful Virtual Meeting Using Screen Share
Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are …
How Trade Associations Should Address Generation Gaps
Generation gaps commonly exist among trade association members. These gaps create differences in opinions and values among younger and older members, often leading to varying …
