“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
– Anna
Keys to Client Success as an Account Manager
An ad agency account manager achieves success for their clients using many different skills and strategies. While they act as the key contacts, as well …
5 Tips to Repurpose and Reuse Event Content
You’ve spent hours planning an event, partnered with compelling speakers, and generated quality learning content and captivating soundbites. Now what? For those who couldn’t attend …
Executing An Effective Employer Branding Paid Media Campaign
Employer branding is more than just a recruitment strategy. Planning for this type of campaign requires a company to truly establish themselves as a highly …
Academic Letters for PR: How They Can Help Trade Associations Create a Dialogue Around an Issue or Topic
In today’s ever changing media landscape and consumer perceptions, trade associations are continuously having to pivot and advance their marketing strategies to not only be …
Marketing and Design Tips for Hospice Care Organizations
Marketing and designing advertisements for certain health industries, namely hospice care, requires a unique approach due to the sensitive nature of the overall content and …
Three Ways to Use Data You Already Have to Improve Your Marketing
I’ll readily admit I am a research nerd. I love a good data set. We preach the principle of using research and data to fuel …
Bank Website Design Trends
Bank website design should make it easy for potential customers and existing customers to find what they are looking for quickly. Ease of navigation is …
The Benefits of Departmental Integration at Marketing Agencies
When evaluating their marketing needs, businesses often are faced with the options of hiring an in-house marketing professional or outsourcing to an agency. One of …
Best Campaigns of 2021
After last year, 2021 seemed like it might be more “normal” by comparison. Instead, the challenges facing us all seemed to persist and more or less …
Podcasting Content Tips from Our Partner Volubility Podcasting – Part 2
This is our second installment of recommendations from podcast expert, Charles Lipper of Volubility Podcasting. As a trusted partner for our clients, we first asked …
The Importance of Market Research for Financial Institutions
Market research is an extremely valuable tool that provides many benefits to a variety of organizations. This type of research allows a company to further …
Podcasting Technical Tips from Our Partner Volubility Podcasting – Part 1
As a full-service agency, we help clients plan and promote podcasts. But we depend on a great partner for the technical side of recording and …