Audience Segmentation Best Practices
Email campaigns can be a key component to integrated marketing when done right, but without the proper strategy, they can fall flat. One key email
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Email campaigns can be a key component to integrated marketing when done right, but without the proper strategy, they can fall flat. One key email
Creating the perfect email campaign – from the ever-important subject line to the detailed, but not too detailed, body message – is an art. Check
Here are a few steps to follow before launching your email campaign: 1. Create a clear goal. What is your goal and the best way
Defining the purpose of a call to action is simple – you want to capture the attention of your audience while convincing them they should
We’ve all been there – banging your head against the wall trying to get more email list subscribers. It’s not about some new trick or
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward
Engaging with your target audiences, both current and potential, is extremely important when it comes to planning and executing any sort of integrated marketing plan.
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade
If you sell goods or services to Europeans, you will need to comply with new privacy regulations going into effect soon. The EU’s General Data
Getting people to open an email is a difficult thing. Sometimes I even have trouble getting my friends and family to open and respond to emails, and
An email campaign can be a great asset in an overarching marketing strategy. However, with all great tools, in order to make them effective, it’s imperative you know your audience. This helps in ensuring you’re clicking send at the right time of day to ensure your email is opened and read, rather than ending up in the trash.