Quality Over Quantity: Why Pitch Count Has No Meaning In Trade Public Relations
The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50
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The key to an effective media relations strategy is to send the right pitches to the right people. Sending your pitch to an extra 50
Stand out at your next trade association trade show. Before you set up your booth or give away your first flyer, set your trade show
Media listening is more than just typing your own name on Google. It means keeping track of what is being written about your brand, your
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those
Published trade association research can be extensive and tedious to read when the audience may only be interested in the key points. Turning your immense
Having an expert trade association conference website can communicate to your members the important information they need. Apply the latest trends to your main site
As COVID-19 requires social distancing to remain intact, many trade associations are having to replan their upcoming conferences and host them virtually. However, restructuring a
It’s no secret that the last few years have shown a boom in the podcasting industry. Many listeners now desire audio content that is on-demand,
Whatever your industry, it’s essential to have a website that’s friendly to all users – from online shoppers to news junkies. However, for those in
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and what
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade