Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were bad (it was all lack of strategic messaging anyway) and just let you enjoy the great spots.
Budweiser – “Puppy Love”
How could you not love a commercial about a puppy and his horse? We were left wanting more.
The Seinfeld Reunion
It was kind of a non-commercial. It was nice to see them again. Newman hasn’t changed at all!
Chobani – “Bear”
A humorous spin on the overdone message of healthy and natural. Plus, we’re big fans of Saul’s (V.O) soothing voice from Homeland.
Radio Shack – “The Phone Call”
For actually being honest about their stores. Let’s face it, their brand was in desperate need of a revamp. But mostly we loved it because of the 80’s stuff. Everyone knows anything with Alf is funny.
Audi – “Doberhuahua”
The freakish cross-breeding of a Doberman and a Chihuahua was hilarious. In case you missed the payoff, the point Audi dramatized was: “Compromise scares us too.”
Hyundai Genesis – “Dad’s Sixth Sense”
The hilariously heart-warming sequence of Dad saving the day again and again was not only memorable but it easily conveyed the true value of the auto-emergency braking system.