restaurant marketing portfolio
Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns, and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
The Rise of OTT Advertising for Restaurants
What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, …
How to Plan, Promote and Host a Virtual Tasting Event for your Restaurant
As the COVID-19 pandemic continues, restaurants across the U.S. face restrictions on the number of people they can serve in their establishment. These circumstances have …
Google My Business Offers Easy Ways to Capture New Restaurant Diners
Google My Business – https://www.google.com/business/ is offering restaurants a way to promote their menus and get orders for pickup and delivery without charge until January, …
Utilizing Feedback Loops to Improve Customer Experience and Increase Sales for Your Restaurant
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to …
Creating a Well-Designed Online Menu
Create a well-designed online menu using these tips and guidance. Your menu may be the first thing a potential guest sees from your restaurant. Use …
Color Trends for Restaurants
Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these color trends for restaurants have …
Your Customers are Hungry for New Menu Items
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most …
Creating top-of-mind awareness: know your competition.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …
The Missing Ingredient in Your Restaurant Marketing Plan
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent …
Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist …
Four Ways to Localize Restaurant Marketing
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing …
Make your food photography stand out
Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop users that transmutes photos into …
