Recently, our team here at Cyphers had the pleasure of partnering with The Coordinating Center, a local nonprofit that supports people of all ages and abilities living with complex medical needs or disabilities. As a leader in the industry, they recognized the need to evolve their brand to remain relevant and align with a competitive landscape. Here’s a look into how we tackled this exciting rebrand from start to finish!
The process began with an in-depth analysis of The Coordinating Center’s existing brand, values, and target audience. Over the years, they had built a foundation that was designed to support and uplift clients and coworkers alike. It was clear to us that The Coordinating Center had a strong community of kind, compassionate people behind them – and we wanted to make that the focus moving forward.
With a solid strategy in place, our team went to work crafting a fresh look. Check it out!
Every decision in this new branding was one made with intent. We wanted to bring the people to the forefront, and the logo showcases this in a simple yet effective manner. The new tagline only furthers this idea, and by keeping the signature purple, it gives a nod to The Coordinating Center’s longstanding history and expertise.
After that, it was all about execution. We worked closely with The Coordinating Center to ensure that every piece – from the website to social media to promotional tools – reflected their vision. A collaborative approach is key during a project like this, and it made it possible to get everything ready before the official brand rollout.
Since the launch of The Coordinating Center’s new brand on October 1st, we have been thrilled with the feedback we have received. The journey has been such a rewarding experience. By combining strategy and creativity, we were able to build a powerful brand identity that truly resonates with The Coordinating Center’s clients and community.
“Working with The Cyphers Agency has been a transformative experience; their expertise, creativity, and dedication have elevated our brand to new heights, delivering results beyond our expectations and truly amplifying our vision,” said Renée Dain, Sr. Vice President, Communications and External Affairs at The Coordinating Center.
If you would like help with marketing, advertising, or public relations, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies alike.
