Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product to try, making reservations at a new restaurant, or booking an experience – we’ve all been there. And that’s because influencers have a powerful sway over their audience. Leveraging influencers has become a powerful tool for brand growth. By strategically partnering with the right influencers, you can effectively promote your product or service, increase brand awareness, and even host engaging promotions and contests. Here are some key strategies to consider:
Product promotion
What to look for: Start by finding an influencer with a strong product partnership history. Check to make sure you see engagement in the comments. You want someone who shows knowledge of the product and history of answering questions from their followers. Overall, you’re looking for an influencer who not only showcases the product but also actively engages with their audience in the comments section.
Recommended Format: Reels or TikTok – these are highly rated for engagement and often come with powerful calls-to-action for direct links sent via DM increasing the likelihood of purchase.
Brand Awareness
What to look for: Find influencers who care about the same things as your brand and work with them to create content that speaks to who your brand is and what you are doing. Aligning with influencers who share similar values or interests can be a game-changer and allow you to collaboratively create content that authentically represents your brand’s identity and mission.
Recommended Format: Stories or Carousel Post – these post formats are great to connect with audiences and allow the influencer to go into more detail on the brand/content without overwhelming the audience.
Promotion/Contests
What to Look for: Partner with influencers who share content related to your brand and provide them with a few products/services to give away. Keep in mind it doesn’t have to be one and done- it can span a few days for each product/service.
Recommended Format: Feed Post – this will allow the influencer to include all the details of the promotion or giveaway and it has staying power as a permanent post in the feed.
Remember, authenticity and alignment with the influencer’s audience are key factors in the success of any influencer partnership. With the right approach, influencers can become invaluable advocates for your brand, driving growth, and fostering a loyal customer base.
If you would like help with influencer partnerships and marketing, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.
