Getting Your Franchisees to Follow Your Franchise Style Guide
When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging. …
Creating top-of-mind awareness: know your competition.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. …
The Missing Ingredient in Your Restaurant Marketing Plan
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent …
Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist …
Eight Rules for Pitching Your Property Pics to Travel Media
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures …
Brand Development: Breaking Down the Process
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As …
Leveraging Promotional Products for Brand Awareness at Your Next Event
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them …
Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be …
The Surprising Secret to Lead Generation
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, …
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the …
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser …
Thinking Outside the Box for Valentine’s Day Marketing
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to …