How to Leverage Influencers to Grow Your Brand
Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product to
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Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product to
The almighty algorithm, the reason behind our joy or annoyance on social media, is a closely guarded secret. Some platforms give us a little insight
If you’re even remotely involved in the marketing and advertising world you’ve heard of influencers. Whether you’re familiar with the approach, have worked with some
Creating the perfect email campaign – from the ever-important subject line to the detailed, but not too detailed, body message – is an art. Check
In 2022 we saw the rise of nostalgia-based campaigns, interactive out-of-home ads and a lot of branded clothing and accessory lines. Below, our digital marketing
Testimonials are a wonderful way for businesses to highlight the experience they can provide their customers. Educational institutions can also make use of feedback from
TikTok might not be the first social media platform you think of when it comes to financial advice but as with most things TikTok, it
Email marketing, including promotional emails and e-newsletters, is an important aspect of a thorough marketing plan. Our favorite part about it – the content created
LinkedIn is a great source for companies looking to connect with members of a certain industry. However, what many overlook is the power LinkedIn has
Different from an influencer who typically participates in one-time or short-term partnerships, a brand ambassador becomes a part of your long-term marketing strategy. Brand ambassadors
If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an all work no play platform,
Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are built to be a one-stop
Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities,
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship between the two as it
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an