As Q1 starts to rev up, it’s the best time of year to reevaluate what you hope to accomplish for your brand or clients. While the world of social media can change on a dime (looking
Whether you have a staple event or a one-off that needs to be canceled, how you notify consumers can be a delicate process! If you’re a brand working independently or
Digital audio is a bit of a buzzword right now, but some may not know everything it encompasses. The types of digital audio can range from music to talk shows
Social media is a great resource for businesses of all sizes to promote open positions and gather qualified candidates. Whether you’re looking for entry level or c-suite roles, social media
Most of us can say that we have been influenced via social media to make a purchase. Whether it was ordering a new product to try, making reservations at a
The almighty algorithm, the reason behind our joy or annoyance on social media, is a closely guarded secret. Some platforms give us a little insight into their methods of serving
If you’re even remotely involved in the marketing and advertising world you’ve heard of influencers. Whether you’re familiar with the approach, have worked with some or if you are one,
Creating the perfect email campaign – from the ever-important subject line to the detailed, but not too detailed, body message – is an art. Check out our email marketing foundations
In 2022 we saw the rise of nostalgia-based campaigns, interactive out-of-home ads and a lot of branded clothing and accessory lines. Below, our digital marketing team is sharing their favorite
Testimonials are a wonderful way for businesses to highlight the experience they can provide their customers. Educational institutions can also make use of feedback from students and alumni to help
TikTok might not be the first social media platform you think of when it comes to financial advice but as with most things TikTok, it has created a cult following.
Email marketing, including promotional emails and e-newsletters, is an important aspect of a thorough marketing plan. Our favorite part about it – the content created doesn’t need to be limited
LinkedIn is a great source for companies looking to connect with members of a certain industry. However, what many overlook is the power LinkedIn has for building your brand, important
Different from an influencer who typically participates in one-time or short-term partnerships, a brand ambassador becomes a part of your long-term marketing strategy. Brand ambassadors create and share content about
If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an all work no play platform, there are a number of