Author: Anna Forbes

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after

Seasons SuperBowl Zone Ad

A Game Changing Campaign

As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is

JumpBunch Comic Strip

Behind the Scenes: Kids Comic Strip Development

I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!

Sport of Storytelling in TV Ads

The Sport of Storytelling

We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re

7 / 11 Day

7-11’s Gift to You

  Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by

Milk Life Ad Campaign

Milk Gets a Strategy Makeover

If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away

Factory tour of Paul Reed Smith

A Peek Behind the PRS Curtain

The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand

Best Super Bowl Ads of 2014

Super Bowl Commercial Favorites

Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were

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