Building a Hospice of the Chesapeake Brand for the Future
Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
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Brand awareness is a valuable thing. But what happens if the organization outgrows the brand it’s used to create that awareness? And what if the
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a
It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty hard to resist for most
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace.
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical
Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address the practical, functional needs of
In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and
It’s not often that we get to help one of our clients celebrate 100 years of history. It’s been especially fun working with B. Frank
While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new bank marketing campaign featuring their
Move over Millennials, Generation Z has arrived and they’re blazing their own path. A path that marketers are going to have to chase them down
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is
When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever-popular, big-spending,
I recently celebrated ten years at The Cyphers Agency. It got me thinking about all the amazing people I’ve worked with over the years and
I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!
We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re
Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by giving
Explaining what I do on a daily basis is crazy hard because I never do the same thing. That’s precisely what I love about my job. To say I wear a lot of hats doesn’t even begin to cover it. As a Senior Account Executive I’m a researcher, strategist, media planner, media buyer, project manager, account manager, proofreader, party planner, brainstorm leader…and the list goes on.
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look. The Milk Processor Education Program is moving away
We’re thrilled to announce our latest website launch for Dream House Studios. The owners of Dream House Studios recently expanded their Interior Design business to
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were
