As a business within the hospitality industry, including restaurants and hotels/resorts, it’s important to implement an effective promotional strategy to keep a strong revenue stream and continue to grow as an organization. Before executing the strategy, it is also important to identify your dining or travel destination’s target audience, as well as identify competitors and what sets you and the experience you provide your guests apart from them. Once you have determined these key factors, there are many ways to convert potential tourists into new guests that include:
Optimize your website to gain organic search traffic
Search engine optimization is key for increasing visibility on the internet to your audience when they are looking to try a new restaurant or book a vacation and need accommodations. Therefore, some techniques to use in order to make the necessary changes to your website for strong optimization include keyword ranking research and placements and quality content creation, as well as continued website maintenance.
It is also very important to make sure your website is user friendly, eye catching, content rich, and easily navigable for both travelers looking to go directly to your booking page to make a reservation, and those simply browsing while looking for information to help them decide where they are going to go out to eat or stay during their next trip.
Keep all travel and reservation booking site listings as up to date as possible
Another promotional strategy that aligns directly with your website’s SEO, is the way your restaurant or hotel appears when listed on directories and travel booking sites online. Keeping the information about your business updated on sites such as Priceline and Expedia, as well as considering paid advertising on sites such as TripAdvisor and Yelp, will help increase visibility to tourists already on the search for a new dining or overnight stay option.
It is also important to continue to find ways to increase positive reviews within these sites from past visitors for those potential guests looking for where to visit next. Sending out review requests, and reminders within reason, to those that have recently visited is a great way to continuously build your online ranking, as well as learn of ways to improve your overall guest experiences based on that feedback.
Partner with travel influencers and relevant organizations
Another great partnership to form for further promotional opportunities is with social media influencers that are focused on the different avenues connected to your business. This would include food bloggers discovering and trying new cuisines or highlighting new restaurant specials, as well as travel lifestyle influencers showcasing new amenities at a resort or documenting the itinerary of a trip to a new destination. Influencers can add major value to your brand by curating easily shareable content while further reaching your target audience and building a strong social media presence for your company.
While this is not a digital tactic like the ones mentioned above, another more traditional way to create awareness about your restaurant or hotel is to create and leverage brand relevant partnerships. Choosing the right partner within the local community, as well as with organizations worldwide that your hospitality business aligns with, can mutually benefit both parties through cross promotions and enhanced/special offerings to turn the right people into new, loyal customers.
While website optimization, online directory management, and the power of partnerships are just a few of the many effective ways to promote your hospitality business, executing a strong promotional strategy for your dining destination or hotel/resort is crucial for your overall continued success among the competitive market and crowded industry.
If you would like help with marketing and advertising for your restaurant or hotel, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.