When launching a restaurant, building brand awareness, and connecting with target customers, should be some of the first priorities when developing the marketing plan. Specifically, utilizing a content marketing strategy is a great way to attract new customers, build loyalty, and eventually improve retention as the food establishment grows. Therefore, below are a few key ways you can build consumer trust through your restaurant’s content:
Use consistent storytelling on social media
A new restaurant’s social media plan should contain a variety of content development including food photography of menu items, images of the space and dining atmosphere, and shots from any events, launch parties, etc. A unique way to take this content to the next level in your marketing efforts is to use a storytelling approach. This type of strategy includes giving your content some sort of narrative that helps bring a human element to your page and further connect with your audience. For example, developing a video interview series with the chef and other staff members to highlight their expertise is a wonderful way to humanize the brand and engage potential new customers so they are more likely to get excited to come dine with you.
Develop unique types of content for your website
While social media is one of the strongest tools to use within a content marketing strategy, website content that can be shared on these platforms while also increasing your search engine optimization, can be an extremely powerful tactic. The diverse types of web content could include blogs, recipes, thought leadership pieces written by the chef / any internal experts about different culinary trends, and photo libraries of seasonal menu items, shots from events, etc. This content will not only help build your online reputation, but also increase traffic to your website to further insight customer loyalty.
Create partnerships with relevant influencers
Another great way to generate content and promotional opportunities is to create and leverage relationships with social media influencers that are focused on the different avenues connected to your business. This would include food bloggers discovering and trying new cuisines or highlighting new restaurant specials. Influencers can add major value to your brand by curating easily shareable content while further reaching your target audience and building a strong social media presence for your company.
While using consistent social media storytelling, developing valuable types of content for your website, and creating partnerships with influencers are just a few of the many effective ways to build customer trust for your new restaurant through content marketing, executing a strong marketing strategy for your dining destination is crucial for your overall continued success among the competitive market and crowded industry.
If you would like help with marketing and advertising, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies. More information here: https://thecyphersagency.com/our-clients/restaurant-marketing-portfolio