The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates their firm from traditional law firms. The Baxter Baker team is different because they are approachable, unlike competitors that can be intimidating for new clients. Our mission was to communicate the unique selling proposition that Baxter Baker Law has comfortable, trusting relationships with their clients. The new website we created encapsulates that brand message through its fresh, simple and inviting design and function.
Promotion-ready research marks a huge milestone for trade associations. However, before pushing the message out, it is crucial to have a creative and well-planned promotional