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Category: Franchise Marketing

Creating a New Take on a Father’s Day Campaign

This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to

Breathing New Life into Employee Recruitment

Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up

Breaking Discount Rules to Increase Sales

So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and

A Game Changing Campaign

As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday

Behind the Scenes: Kids Comic Strip Development

I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic

Finding Our Inner Child Through a Mascot

Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months, we have had the

Should you Follow the Latest Franchise Food Trend?

It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon

Grow Your Franchise or Small Business: Some Free Solutions to Help Out

I like to look at every business as a small business. Even large companies are made up of smaller pieces and departments that often

Franchise Sales Success: Focus More on What Happens BEFORE Your Sales Funnel

Franchise prospects are doing more and more research before they are willing to fill out a form on your website or pick up the

5 Tips to Planning a Great Franchise Conference

As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners,

Old School Meets New Media – How to Generate B2B Leads Today

Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a

If Franchisees Need Marketing Tools, Give it to Them – or Else!

It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if

JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first

Patrice and Associates Case Study

Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected

The Latest Secret to Selling Franchises: Life After Portals

Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead
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