Category: Franchise Marketing

Weight Watchers changes name to WW

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which

Seasons SuperBowl Zone Ad

A Game Changing Campaign

As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is

JumpBunch Comic Strip

Behind the Scenes: Kids Comic Strip Development

I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!

JumpBunch Ad

JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise.

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