Category: Franchise Marketing

When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate,
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments.
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered
We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to
Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis,
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