Getting Your Franchisees to Follow Your Franchise Style Guide
When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging.
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When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
