Getting Your Franchisees to Follow Your Franchise Style Guide
When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging.
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When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the same way, can be challenging.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness.
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist
We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a bit of an overestimate, pictures
A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As
Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be
I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean,
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which
We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use.
Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD
This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf tournament or going to brunch
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is
I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!
Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months, we have had the pleasure
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a
I like to look at every business as a small business. Even large companies are made up of smaller pieces and departments that often function
Franchise prospects are doing more and more research before they are willing to fill out a form on your website or pick up the phone.
As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners, staff
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you
Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise.