Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months, we have had the pleasure of working with one of our favorite clients, JumpBunch to help them develop the perfect mascot for their children’s sports and fitness brand.
We got together with the JumpBunch founders, corporate team and franchise owners across the country and we all agreed – it would be wonderful to have a JumpBunch mascot to help support their efforts to help kids stay active and have fun playing sports.
We wanted to create something that we felt represented the values JumpBunch strives to instill in every child. So, we developed a strategic creative brief that outlined the messaging we needed to drive home: a character that would embody the joy, health and happiness JumpBunch coaches and classes bring to kids across the world. Part of the messaging that we really wanted to dramatize, was the wide variety of sports and activities that JumpBunch offers (over 80 if you can believe it). The end result shows just a few of these sports through the equipment that is “magically” floating around JB. Once our creative team got us started with recommendations on our creative approach, we went through several rounds, working with an artist to accurately hone in on the JumpBunch values and identity.
We are so happy with the results, so, without further ado, we’re proud to introduce a new valued member of the JumpBunch family: JB!
JB will be helping JumpBunch add lots of kid-friendly activities and free downloads to the Kids Zone of their website, he will also be on t-shirts and featured in comic strips for kids. Who knows, one day he might even show up to a JumpBunch Birthday party!
This was such a fun, out-of-the-box project with us. We can’t wait to see what else we can do with JB in the future.