JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units


JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. Founder Tom Bunchman had a unique concept in need of a strong brand to communicate it quickly and memorably. As his network grew and new profit centers emerged, he also needed comprehensive marketing strategy and tools to fuel each owner’s success.


  • Established a strong, unique brand to set this opportunity apart from other home-based businesses that sell niche programs to pre-schools, daycare facilities, camps and schools.
  • Built comprehensive marketing plans for each target market, from location Grand Opening to strategies and tactics for each profit center.
  • Mapped customer experience from start to finish to make the most of every touch point.
  • Created branded templates for ads, handouts, email and direct mail pieces. Set up online fulfillment services to maintain consistent branding while empowering owners to tailor materials for their needs.
  • Developed franchise sales concepts and materials: trade show, online/video testimonials and pitch.
  • Presented marketing plans at annual conferences and supported owners as needed.


  • JumpBunch posted steady growth through a difficult recession.
  • The brand has surpassed 50 franchise units.
  • Consistently earns top marks for highly satisfied franchise owners.
  • JumpBunch is enjoying rapid growth not just in the U.S., but also in India and Dubai.
  • JumpBunch Banner Ad

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