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JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units

CHALLENGE

JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. Founder Tom Bunchman had a unique concept in need of a strong brand to communicate it quickly and memorably. As his network grew and new profit centers emerged, he also needed comprehensive marketing strategy and tools to fuel each owner’s success.

STRATEGY

  • Established a strong, unique brand to set this opportunity apart from other home-based businesses that sell niche programs to pre-schools, daycare facilities, camps and schools.
  • Built comprehensive marketing plans for each target market, from location Grand Opening to strategies and tactics for each profit center.
  • Mapped customer experience from start to finish to make the most of every touch point.
  • Created branded templates for ads, handouts, email and direct mail pieces. Set up online fulfillment services to maintain consistent branding while empowering owners to tailor materials for their needs.
  • Developed franchise sales concepts and materials: trade show, online/video testimonials and pitch.
  • Presented marketing plans at annual conferences and supported owners as needed.

RESULTS

  • JumpBunch posted steady growth through a difficult recession.
  • The brand has surpassed 50 franchise units.
  • Consistently earns top marks for highly satisfied franchise owners.
  • JumpBunch is enjoying rapid growth not just in the U.S., but also in India and Dubai.
  • JumpBunch Banner Ad

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