In an article earlier this year, we discussed a strategic and proactive PR tactic using reporter online services like Help A Reporter Out (HARO) to promote your association’s key messages,
Nearly 18 months into a pandemic that turned everyone’s world upside down, business owners are working to find unique ways to bring customers back into their stores and restaurants. While
You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture campaign, also called a lead nurturing
Screen sharing is a useful tool for hosting a virtual meeting and presentation, but, if not fully prepared, can lead to unwanted blunders. Here are 5 ways to avoid them.
As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the last few years and what didn’t. The common goal that
Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision to seek treatment. It is not enough to create a
In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more opportunities for patient care – walk-in clinics, urgent care networks,
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade association membership is just as
AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, and logistical partners. AFFI-CON is a non-traditional conference, however. While
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as
In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up as Blue Water Development tasked
Anne Arundel Dermatology offers a range of adult and pediatric dermatology services, Mohs Micrographic Surgery for the treatment of skin cancer, and dermatopathology to examine and diagnose lab results. In addition
I say I am a Senior Account Executive (my official title) but as many people know I am the queen of multi-tasking and wearing a lot of hats – account
Community banking is a complex and challenging market with continuous regulatory changes, compliance updates, and evolving technology demands. So when one of our favorite clients, the Independent Community Bankers of
Recently I’ve been asked to offer clarification on the definition of paid advertising buzz words and what metrics are considered a successful ad campaign. In our continuing effort to educate