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Take Your Marketing to the Sidewalk with Low Budget Guerrilla Marketing

Nearly 18 months into a pandemic that turned everyone’s world upside down, business owners are working to find unique ways to bring customers back into their stores and restaurants. While you’re probably putting plenty of thought into digital and traditional marketing, guerrilla marketing tactics like sidewalk advertising promotes some serious curb appeal to your business storefront, especially if you’re located in an area with heavy foot traffic and working from a tight budget. 

Here a few ideas just to get your wheels turning.

Street Decals

Street decals are a quick and affordable way to brand your storefront’s sidewalk by giving directions to your store, promoting big sales or other messaging. They are easy to apply on multiple surfaces, scuff and liquid (water and snow) resistant, and overall durable against foot and vehicle traffic. 

street decals stating "love your locals this way" directing passerby to a location as a form of guerrilla marketing

Chalk Drawings

Have someone on staff who is ready to unleash their artistic side? Pick up some sidewalk chalk at your local store and spice up your sidewalk with guerrilla marketing. 

chalk drawing for a whiskey brand on the sidewalk as an example of guerrilla marketing

Sandwich Boards

Sandwich boards have stood the test of time as a popular signage option for attracting customers. Not only are they super affordable, but also versatile. Their design and function provide the opportunity for quick and frequent updates and can easily be carried inside at closing. 

4 sandwich boards on the side of an eyeglass store as an example of guerrilla marketing

Get inspired…try one of these cool sidewalk marketing tactics and be the coolest business on the block. It works!

If you would like help with marketing and advertising, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.

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