Navigating Consumer Attention Span
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.
February 15, 2013
With the human attention span shrinking, it’s more important than ever to craft your message wisely and utilize effective tools to reach your audience.
Those of us at The Cyphers Agency have thought of some New Year’s Resolutions for 2013 to help us both personally and professionally. Have you thought of yours?
In the wide world of sports, few organizations do advertising better than ESPN. The all-sports channel is particularly famous for their “This is SportsCenter” commercials that tout the channel’s daily
In its purest form, ambient advertising is essentially the placement of ads in unusual, high traffic places. These ads can range from large scale placements on elevator doors to full,
“Good to the last drop.” We’ve all heard it, or read it, many times in our lives. But did you know that these five little words have been Maxwell House’s
About a year ago we began hearing some unsettling stories about our favorite fast food franchise, McDonalds. Specifically, that the chain was setting us back about 50 years by charging
Here at the Cyphers Agency, we tend to get excited about the little things – Like cupcakes. We also tend to laugh really hard at our own silliness and we
Sometimes you just need a good laugh. With that in mind, we’re proud to present you with what we believe to be the silliest batch of QUOTES yet. Enjoy. Share
The ability to laugh at one’s self is one of the most endearing qualities a person can possess. Thankfully, all of us here at The Cyphers Agency possess it. This
The votes have been tallied and the results are official – The Baltimore ADDY winners have been declared! We’re excited to announce that The Cyphers Agency’s hard work has won
Its a common debate among advertising professionals as to the degree of importance that the number of fans or followers attributes. While some claim its of the utmost importance, others
Sometimes you just need a little something to brighten your day – Especially during winter on the East Coast. Here is our attempt to make you smile (even if it
The holiday season is a time for family, friends, goodwill toward men, and all that other good stuff. It is also the time of year when most of us concede
Advertising and public relations: sometimes we ask what the difference is. Sometimes it seems more than that; PR vs advertising in a battle of the ages. But we are mistaken
We love to show off our creativity. Whether we’re competing to see who can rock the ugliest sweater or creating totally awesome contests for our clients, we know it’s important