Author: Dave Cyphers

Grains Food Foundation Website

Trade Association Rebrand Challenge

The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own

Show Me the Money

Show Me The Money

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until very recently, there was a fair amount

Our 2014 To Do List

  Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but

Top 5 Reasons to Refresh Your Franchise Brand

Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.

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