With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug
Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent
The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most
You’re sitting at the bar waiting for your beer and the bartender keeps pouring foam after foam, dumping it out, trying again… wasting beer and
AMVETS was overdue for a major overhaul of their web presence. Their new site needed to be mobile-friendly and provide a far more effective tool
The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own
It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is evolving
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and
I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers
Some marketers recommend landing pages as essentially a one-page offer with call to action and response form – and NO navigation options. In most cases,
Food brands are discovering great access to consumers through supermarket registered dietitians (RDs). Most chains employ a number of RDs or “consumer affairs advisors,” some
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until very recently, there was a fair amount
In part 1 of this post, we told you about a great new resource for Supermarket Registered Dietitians. Well, the launch is official and you can now
Supermarket Dietitians Crave Great Content In recent years, supermarkets have discovered that Registered Dietitians are a powerful customer service and marketing tool. Almost every major grocery chain
Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but
Franchise prospects are doing more and more research before they are willing to fill out a form on your website or pick up the phone.
As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners, staff
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you
Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead generation.
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.