The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our only source material was video footage submitted by ACMA member companies. They provided high quality video, but of course, it had all been produced for other purposes. Therefore, producing our two-minute video was a bit like solving a jigsaw puzzle. In addition to our script and voiceover, we added custom animation and an over-arching creative concept of “No Limits” to convey the ability of composites to give engineers and designers a whole new level of freedom to create anything they can imagine.
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