Most businesses depend on positive online reviews, but it can be an overwhelming process. You need to ask clients for reviews, monitor and respond to them in a timely fashion and leverage good reviews – all across a number of different review platforms.
The solution is to set up one of the cost-effective services available that bring all your review sources together on one dashboard and make it far easier for someone on your team to spend a few minutes a day managing the process. Google and Facebook are the first review sources that come to mind, but many of these tools can integrate with over 100 review platforms and social feeds. Chances are, they can connect with the review sites that are important for your industry.
With a single dashboard view, you can see new reviews come in and make sure you respond quickly. These services also make it easy to set up a process to ask recent clients for reviews. And they provide widgets that will allow the reviews to flow through to your website.
Some will even allow you to only show better reviews on your site. So, perhaps three and four star reviews appear directly on your site, while you can use the service to track and manage any issues with one or two star customers. Proactively asking for reviews and working through good and bad responses turns this into a powerful customer service tool. You will fuel an ongoing SEO and lead generation source, while truly keeping your finger on the pulse of your business.
Here are just a few popular, cost-effective online review management services: TrustIndex, TrustPilot, Birdeye, Reviews. You can also find a number of more specialized services for e-commerce and other specific industries that can go beyond basic reviews and ratings to help with broader reputation management and other user generated content (UGC) needs like customer photos and videos.
If you would like help with marketing, public relations, or advertising, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.
