Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and digital, through paid, earned and
I returned from this year’s “Chicken Marketing Seminar” hosted by the National Chicken Council with interesting insights that extend well beyond the meat case. Several speakers identified trends that affect everyone
Some marketers recommend landing pages as essentially a one-page offer with call to action and response form – and NO navigation options. In most cases, we are more inclined to
Food brands are discovering great access to consumers through supermarket registered dietitians (RDs). Most chains employ a number of RDs or “consumer affairs advisors,” some as many as one per
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until very recently, there was a fair amount of truth in John Wanamaker’s
In part 1 of this post, we told you about a great new resource for Supermarket Registered Dietitians. Well, the launch is official and you can now check it out for yourself.
Supermarket Dietitians Crave Great Content In recent years, supermarkets have discovered that Registered Dietitians are powerful customer service and marketing tools. Almost every major grocery chain now employs a number of RDs,
Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but as a team, we’re always
Franchise prospects are doing more and more research before they are willing to fill out a form on your website or pick up the phone. This means much more of
I’ve heard a number of news stories lately decry that advertising is dead. Curated content and social media are the only future they warn. As is often the case, this
As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners, staff and management. Admittedly, conferences are
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great job at B2B social media,
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you don’t answer their need, they
Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead generation. It’s a well-known fact that
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start