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Caroline Ciotola

The Rise of OTT Advertising for Restaurants

What is OTT Advertising? OTT (“over-the-top”) advertising is a form of targeted, programmatic ad delivery via Internet-connected TV sets. Popular streaming media platforms like Netflix, HBO Max, Disney+ and Apple

Marketing Plans

Adjusting Marketing Plans for the Virtual World

Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the lives of everyone across the

Campaign Piggybacking Examples

How To Stand Out with Campaign Piggy Backing

Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing sales and extending store hours. With all of the holiday

ihob

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases

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