The People Business
We’re in the advertising industry, so of course, we have an office full of creative minds. While our design and account staff is highly imaginative, creativity isn’t ALL our business
September 25, 2009
We’re in the advertising industry, so of course, we have an office full of creative minds. While our design and account staff is highly imaginative, creativity isn’t ALL our business
Building a brand is far more involved than a coming up with a corporate design. Creating a logo, color palette and slogan without incorporating the strategic brand positioning practices is
Ever see the advertisements on steps at a DC Metro Station? What about advertisements on the fronts of elevator doors? Non-traditional, out-of-home media such as the ones on steps and
What’s a Flash Mob? A flash mob, defined by Wikipedia as “a large group of people who assemble suddenly in a public place, perform an unusual action for a brief
Driving web site traffic is an art. An art that we at The Cyphers Agency have worked hard to perfect. Sometimes driving traffic involves more than using social media and
In a year of joblessness and disheartening economic conditions, Julianna Wittig was among many individuals who were laid-off and forced to begin the job search. In her search for a
In our last post, we highlighted a study that revealed a correlation between social media and financial success. Some of these companies deemed as social media “mavens” in the report
In a year full of not-so-spectacular economic news, a new study about social media gives hope to brands who may be struggling due to the recession. The study, conducted by
Our office found out about Chick-fil-A’s “Cow Appreciation Day” via twitter last Friday morning. Cow Appreciation Day is an annual event, where customers receive a free Chick-fil-A meal for dressing
The Web provides users with the ability to research brands, companies and people. Social media enables users to interact with these brands, companies and people. For companies, it makes sense
What’s the point of Twitter? Ask Dell. Apparently, Dell has earned $3 million dollars in revenue directly through Twitter since 2007. Here’s how they did it: – Used Twitter to
Late last night, an Air France plane (AF 447) with 228 passengers onboard is presumed to have crashed into the Atlantic Ocean. This tragic incident highlights the benefits that social
Last week, the Food and Drug Administration (FDA) issued a letter to General Mills warning of “serious violations” regarding the cholestorol-reduction claims used in Cheerios advertising over the last couple